ERA's Mission

The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of the sector by creating an open European market, at a much larger scale than any national market.

To achieve this goal, ERA acts as the representative association of the equipment rental sector at European level, complementing the activities undertaken by the national associations locally.

Working on the general rental conditions, the promotion of the rental concept, EU affairs, and industry statistics, the ERA develops positions on these business and policy issues, which the Association then conveys to the appropriate European decision-makers in order to ensure that the voice of the rental industry is heard and taken into account.