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ERA Convention 2014 and International Rental Exhibition

ERA Convention 2014 and International Rental Exhibition

Amsterdam RAI Centre
24 / 26  June 2014

Internet as a game changer

The ERA Convention 2014 was held from 24 to 26 June in the RAI exhibition centre in Amsterdam. As every 3 years, it took place alongside the International Rental Exhibition (IRE), which is the only exhibition in Europe dedicated solely to the rental industry. The news this year, is that the APEX exhibition (dedicated to aerial platforms) took also place at the same date and in the same premises, so that all attendees to these events couldmake the most out of their presence in Amsterdam.

Tuesday - June 24th, 2014

9:30 - 12:00
Visit of IRE - INTERNATION RENTAL EXHIBITION


12:00 - 15:00
Visit Rental Depot (optional, open to participants to the ERA Convention)

Visit of a new Boels deport in Amsterdam

15:00 - 16:00
Visit of IRE


16:00 – 18:00
CEO AND LEADERSHIP PANEL "The Challenges and Opportunities facing the Equipment Rental Market"


Panelists:
- Michael Kneeland, CEO UNITED RENTALS
- Gerard Deprez, CEO LOXAM
- Vesa Koivula, CEO CRAMO
- Derrick Golden, COO VOLKER STEVIN MATERIEEL BV
- Gareth Lewis, Region Head Northern Europe HILTI

Moderator: Nadine Dereza

18:00 – 19:00
ERA INAUGURATION COCKTAIL

Open to participants to the ERA Convention and Exhibitors at IRE Show



Wednesday - June 25th, 2014 (Morning)

09:00-10:00
ROUNDTABLE 1: WHAT CAN WE LEARN FROM JAPAN

Speaker:
- Xiaoming Cheng - Board Member JCRA (Japanese Construction Equipment Rental Association)
Moderator: Murray Pollok - KHL

ROUNDTABLE 2: YIELD MANAGEMENT
Speakers:
- Bill Plummer - CFO UNITED RENTALS
- Ann-Charlotte Ågren - Financial Manager CRAMO SWEDEN
- Eric Hills - SVP Zilliant
Moderator: Charles Miller - CL MILLER CONSULTING

10:00-11:00
BREAK - Networking and visit of IRE


11:00-12:00
PROMOTION COMMITTEE REPORT

Chairwoman: Fiona Perrin - HSS

EQUIPMENT TECHNOLOGY COMMITTEE REPORT
Chairman: Martin Holmgren - CRAMO

12:00-14:00
BREAK - Networking and visit of IRE

 


Wednesday - June 25th, 2014 (Afternoon)

14:00-15:30
PLENARY SESSION
Welcome Address

Vesa Koivula, ERA President

Rental versus Ownership
Judith Merkies, MEP, Author of "The Lease Society - the end of ownership"

The Future of the Web, an era of disruption
Cor Molenaar, eMarketing and Distance Selling

Moderator: Nadine Dereza

15:30-16:30
BREAK - Networking ad visit of IRE


16:30-17:30
PLENARY SESSION
Trends in the US Rental Industry

Chris Wehrman, CEO of ARA

Trends in the European Rental Industry
Graham Arundell, MD of HAE and Chairman Statistics Committee

Moderator: Nadine Dereza

17:30-18:00
BREAK - Networking and visit of IRE


18:00-20:00
EUROPEAN RENTAL AWARDS Cocktail


20:00-23:00
EUROPEAN RENTAL AWARDS Dinner

 


Thursday - June 26th, 2014

09:00-10:00
ROUNDTABLE 1: PARTS MANAGEMENT

Speakers:
- Martin Holmgren, CRAMO
- Alex Schuessler, SMARTEQUIP
Moderator: Guy Cremer, BOELS

ROUNDTABLE 2: INTERNET AS A GAME CHANGER
Eugen Russ, ERENTO
Christian Seifert, AVENIT AG.
Moderator: Nadine Dereza

10:00-11:00
BREAK - Networking and visit of IRE


11:00-12:00
ERA GENERAL ASSEMBLY


12:00-12:20
BREAK - Networking and visit of IRE


12:20-13:30
GUEST SPEAKER

Richard Robinson - Director, GOOGLE

13:30-15:30
ERA LUNCHEON


15:30-17:00
Visit of IRE
Registration fees (excl VAT)

Convention (one unique fee for the three days of the convention).
This fee includes entrance to the IRE and APEX Show, participation to the ERA Convention, a branch visit on 24 June, the lunch on 26 June, the cocktail on 24 June and coffee breaks on 24, 25 and 26 June.
It does not include participation to the European Rental Awards dinner, which needs to be booked separately, or the lunches on 24 & 25 June and dinner on 24 June.
  • Members + Members of national associations and IPAF: 250 EUR until 31/03, 300 EUR from 01/04 and 400 EUR on-site
  • Non Members: 700 EUR until 31/03, 800 EUR from 01/04 and 900 EUR on-site
European Rental Awards dinner
  • Members + Members of national association and IPAF: 110 EUR until 31/03, 180 EUR from 01/04
  • Non Members: 180 EUR
Visit to rental depot on 24 June (for participants to the ERA convention only) – Free of charge

Accommodation
Each participant has to take care of his/her own accommodation booking. You can find information on hotels on this website: http://www.khl-group.com/events/ire-2014/hotel-booking.html
The winners of the European Rental Awards were announced on the evening of 25 June during ERA's annual convention and the International Rental Exhibition (IRE). Please click here to view the shortlisted companies and winners.


Photogallery