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ERA Convention 2014: ‘Internet as a Game Changer’ and International Rental Exhibition

24 June, 2014 - 26 June, 2014

The ERA Convention 2014 was held from 24 to 26 June in the RAI exhibition centre in Amsterdam. As it does every 3 years, it took place alongside the International Rental Exhibition (IRE), which is the only exhibition in Europe dedicated solely to the rental industry. The news this year, is that the APEX exhibition (dedicated to aerial platforms) also took place at the same time and place, so that all attendees of these events could make the most out of their presence in Amsterdam.

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PROGRAMME

Tuesday – June 24th, 2014

9:30 – 12:00
Visit of IRE – INTERNATION RENTAL EXHIBITION

12:00 – 15:00
Visit Rental Depot (optional, open to participants to the ERA Convention)

Visit of a new Boels deport in Amsterdam

15:00 – 16:00
Visit of IRE

16:00 – 18:00
CEO AND LEADERSHIP PANEL “The Challenges and Opportunities facing the Equipment Rental Market”

Panelists:
– Michael Kneeland, CEO UNITED RENTALS
– Gerard Deprez, CEO LOXAM
– Vesa Koivula, CEO CRAMO
– Derrick Golden, COO VOLKER STEVIN MATERIEEL BV
– Gareth Lewis, Region Head Northern Europe HILTI

Moderator: Nadine Dereza

18:00 – 19:00
ERA INAUGURATION COCKTAIL

Open to participants to the ERA Convention and Exhibitors at IRE Show


Wednesday – June 25th, 2014 (Morning)

09:00-10:00
ROUNDTABLE 1: WHAT CAN WE LEARN FROM JAPAN

Speaker:
– Xiaoming Cheng – Board Member JCRA (Japanese Construction Equipment Rental Association)
Moderator: Murray Pollok – KHL

ROUNDTABLE 2: YIELD MANAGEMENT
Speakers:
– Bill Plummer – CFO UNITED RENTALS
– Ann-Charlotte Ågren – Financial Manager CRAMO SWEDEN
– Eric Hills – SVP Zilliant
Moderator: Charles Miller – CL MILLER CONSULTING

10:00-11:00
BREAK – Networking and visit of IRE

11:00-12:00
PROMOTION COMMITTEE REPORT

Chairwoman: Fiona Perrin – HSS

EQUIPMENT TECHNOLOGY COMMITTEE REPORT
Chairman: Martin Holmgren – CRAMO

12:00-14:00
BREAK – Networking and visit of IRE


Wednesday – June 25th, 2014 (Afternoon)

14:00-15:30
PLENARY SESSION
Welcome Address

Vesa Koivula, ERA President

Rental versus Ownership
Judith Merkies, MEP, Author of “The Lease Society – the end of ownership”

The Future of the Web, an era of disruption
Cor Molenaar, eMarketing and Distance Selling

Moderator: Nadine Dereza

15:30-16:30
BREAK – Networking ad visit of IRE

16:30-17:30
PLENARY SESSION
Trends in the US Rental Industry

Chris Wehrman, CEO of ARA

Trends in the European Rental Industry
Graham Arundell, MD of HAE and Chairman Statistics Committee

Moderator: Nadine Dereza

17:30-18:00
BREAK – Networking and visit of IRE

18:00-20:00
EUROPEAN RENTAL AWARDS Cocktail

20:00-23:00
EUROPEAN RENTAL AWARDS Dinner


Thursday – June 26th, 2014

09:00-10:00
ROUNDTABLE 1: PARTS MANAGEMENT

Speakers:
– Martin Holmgren, CRAMO
– Alex Schuessler, SMARTEQUIP
Moderator: Guy Cremer, BOELS

ROUNDTABLE 2: INTERNET AS A GAME CHANGER
Eugen Russ, ERENTO
Christian Seifert, AVENIT AG.
Moderator: Nadine Dereza

10:00-11:00
BREAK – Networking and visit of IRE

11:00-12:00
ERA GENERAL ASSEMBLY

12:00-12:20
BREAK – Networking and visit of IRE

12:20-13:30
GUEST SPEAKER

Richard Robinson – Director, GOOGLE

13:30-15:30
ERA LUNCHEON

15:30-17:00
Visit of IRE

EUROPEAN RENTAL AWARDS 2014

The 2014 European Rental Awards took place in the evening of 25 June during the European Rental Association’s annual convention in Amsterdam. The shortlist and winners were:

Rental Marketing Campaign of the Year
4-punto-1 (Italy)
Hewden (UK) – Winner
Nationwide Platforms (UK)

Rental Safety Campaign of the Year
AFI (UK)
Lavendon Group (Europe)
Ramirent (Finland) – Winner

Rental Product of the Year
Firefly (Cygnus hybrid generator)
Niftylift (HR28 hybrid access platform)
Power Towers (Pecolift access platform) – Winner
SDMO (Rental Compact generators) – Highly Commended
Tower Light (VTLED lighting tower)

Small Rental Company of the Year (<€15 million revenues)
Crestchic (UK)
Dromad Hire (Republic of Ireland)
GGR Group (UK)
Hotmobil (Germany) – Winner
Industrial Access (Romania)

Large Rental Company of the Year (>€15 million revenues)
AFI-Uplift (UK)
GAP Group (UK)
Loxam (France) – Winner

Rental Person of the Year
Gill Riley, Founder and Managing Director of GGR Group

The awards are jointly organized by International Rental News (IRN) magazine and the European Rental Association.

Details

Start:
24 June, 2014
End:
26 June, 2014
Event Categories:
,

Venue

RAI
Amsterdam, Netherlands + Google Map