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ERA Market Report 2016

The European Rental Association (ERA) announces the publication next week of the ERA Market Report 2016, providing the most comprehensive data available on the European equipment rental industry. The 2016 edition includes country-specific data for 15 European countries.
The headline finding from this year’s report is that the European rental industry as a whole is continuing to grow and, after adjustments from national statistical agencies in both Germany and France, that Germany has become the second-largest rental market in Europe since 2014.
In Europe, rentals have seen market growth despite many economic challenges. The European Equipment Rental Industry in 2015 saw year-on-year (y/y) growth of 2.0% on average for the 15 countries researched. For the same countries, it is estimated that the average growth will be 2.8% in 2016, with a forecast of 1.9% for 2017.
The report also includes figures for GDP penetration, calculating rental turnover as a proportion of GDP. Average GDP penetration in the 15 countries of the core study was, in 2015, +1.71‰.
Michel Petitjean, Secretary-General of the ERA, said:             
”At the ERA we see a growing recognition for the advantages that renting brings to businesses. These include more efficient use of capital, access to a wider range of equipment, expert maintenance and servicing, compliance with regulations, and improved sustainability performance. Intensively used, carefully chosen and well-maintained equipment on demand can bring real benefits to companies across the continent.”
“The ERA Market Report is a strategic publication, which holds inherent value and insight for anyone appraising the market – and the ERA is committed to its continued development.
“For the core study of the report, both data sourcing and market sizing will continue to evolve and improve, alongside sustained respect for consistent definitions and methodologies. For the country focuses, the ERA Statistics Committee is currently evaluating, with the assistance of IHS Markit, the possibility of substantially improving the reliability of breakdown analyses, although the methodology will still differ considerably from the core study. These advances will help to ensure the report remains the preeminent insight study of its kind well into the future.”
The ERA Market Report 2016 contains a country-by-country analysis of 15 European countries. It includes detailed market size information for the years 2013-2018 and key ratios including fleet size and investment. It also includes penetration rates against countries’ GDPs, construction outputs and populations.
The Nordic Countries chapter completes a first round of focuses that for the first time allowed a breakdown of the rental revenues by main product categories and by end-market categories for a "typical" rental generalist.
The figures in the report are based on official statistics for NACE rev. 2 code 77.32: “Renting of construction and civil engineering machinery and equipment without operator”. This is the industry standard classification system used in the European Union.
The report contains 100 pages, with statistical information and expanded details per country. Each country section contains four pages of detailed information in local currency in order to better measure trends independently from the variation of the currency exchange rate against the Euro.
The report, commissioned by ERA, is available to ERA members for €300 and to non-members for €900.