THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
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The European Equipment Rental Industry 2014 Report

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The European Rental Association (ERA) announces the publication of The European Equipment Rental Industry 2014 Report with the most comprehensive data available on the European equipment rental industry. 
This report has been produced by ERA in cooperation with IHS Global InsightThe European Equipment Rental Industry 2014 Report contains a country-by-country analysis over 12 European countries. It includes detailed market size information for the years 2011-2014 and key ratios among which fleet size and investment as well as penetration rates. The report also contains forecasts for years 2015 and 2016 per country.
 
A special focus in this 2014 edition has been the validation of the French rental market with the French stakeholders. It has been possible, thanks to their input, to validate and/or to improve the classification of products and markets categories first established for the UK rental market in 2013. Furthermore, the dedicated taskforce intended to breakdown the rental turnover by different channels to markets including rental companies, equipment distributors and equipment manufacturers.
 
Thanks to the new NACE rev. 2 classification of economic activities, we have moved almost entirely to official data sourced from National Statistics Offices since they offer the most robust and reliable information on a transparent basis across all countries.
 
Highlights of some of the key findings in the report include:
- In 2013, the total size of the European equipment rental market (without operators) was €22.63 billion, an increase of 1.0% at constant exchange rates over 2012. 
- The estimate for 2014 is showing an increase of 2.8% at 23.25 billion Euros at constant exchange rate over 2013.
- The forecast for 2015 is showing an increase of 2.6% at 23.86 billion Euros at constant exchange rates over 2014.

As with the overall economy, national rental markets across Europe remain quite heterogeneous. The picture shows huge differences among countries in 2013 with maximum growth in UK at almost +10%, and maximum decrease in Poland at – 19%. 

For the first time, the report introduces a new additional ratio for rental penetration against GDP, besides the traditional ratios against total construction output and against country population.
 
The 2014 Report contains 75 pages of statistical information with expanded details per country. Each country contains 4 pages of detailed information in local currency in order to better measure the trends, independently from the variation of the currency exchange rate against the Euro.


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