THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
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Customer journey through job position in a rental company

This chart offers an overview of the job descriptions that are available in the rental industry so that people with skills can find matches with the needs of a rental company. It allows identifying which job positions are common to most of the ERA members. 
The Future Group created a flow chart representing the entire customer journey, establishing the key points in the process at which customers interact with an employee of the organisation. 
This enabled the Future Group to determine specific job profiles for crucial positions in the rental industry as a whole. 
These profiles should be of benefit to recruiters, current employees and prospective candidates to help them gain a clearer understanding of their current or future roles. 


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