CRM - Key requirements
The ERA Future Group has compiled a comprehensive list of the key requirements for a CRM system.
After reading the ERA Guide on "Choosing and Implementing a CRM system", we recommend that you download the “CRM - Key Requirements” document from the ERA website erarental.org.
We advise you to read it and select 5 KPIs from the list. This will help you to implement a CRM in the most cost-effective and efficient manner.