has been a member of ERA since its foundation. We see many advantages of being a member. Through ERA we can help develop industry standards on a European level that benefit the entire industry. Together with all members we have a bigger voice, in promoting equipment rental as an option to owning, as we can use the power of all companies communicating the benefits of rental.
The association plays an important role in providing statistics about the equipment rental industry which is still a fairly young one and there hasn’t been many sources on data related to equipment rental before. This is improving year by year to help us also explain the industry’s characteristics and rental penetration to the investor community which as a listed company is very important.
On matters of sustainability
we also see that ERA has a greater chance to influence legislation, compared to single companies, to incorporate the advantage of the sustainability features our industry can provide as it helps reduce environmental loading by sharing equipment among many users compared to all owning.
ERA provides a forum for all interested parties including also equipment suppliers, to meet to discuss topics that are important to the equipment rental industry and together join forces to develop it further.