Murray Pollok, KHL Group
Before the ERA existed it is true to say that there was little cooperation between rental companies; no working together on issues of common interest; and no learning from each other or sharing best practice.
That has changed dramatically, with the association’s various working committees and the annual Convention creating avenues for education, lobbying, cooperation and relationship building.
The association has, in a relatively short period, established itself as the authoritative source of data on the equipment rental business, and furthermore, has created materials – conditions of contract, guidance on sustainability, and more – that are of real value to rental companies.
From our own perspective, as the publisher of International Rental News (IRN) magazine, membership of the association has made us feel that we are at the heart of Europe’s rental industry.
Membership and participation in its events and committee meetings has furthered our relationships with rental companies and suppliers to the rental sector, and provided early notice of important trends in the business.