ERA IS THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY

REPRESENTING OVER 5,000 RENTAL COMPANIES FROM ACROSS EUROPE

Discover Rental

The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.

In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.

Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs. 

Sustainability

Rental is an inherently circular and sustainable model that minimises the environmental impact of equipment.

Total Cost of Ownership

Rental can dramatically reduce the costs of operating equipment find out more about the financial benefits of rental.

Digitisation

Digitisation is enabling rental companies to improve customer services and provide clients with new solutions.

Impact of Digitalisation on Rental

Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more.

Read ERA’s ‘Impact of digitalisation in the equipment rental industry’ report to find out:

    • What is driving digitalisation in the rental market
    • The benefits of digitalisation
    • How to get started
    • The digital transformation journey
    • What the future might look like

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Headlines and news

Stay up-to-date with the latest news from ERA and the rental industry

INDUSTRY NEWS

Browse the latest rental industry news

Equipment Rental in Europe

Figures taken from the ERA Market Report

EUR ANNUAL TURNOVER

RENTAL COMPANIES

EMPLOYEES

Why is it important to join ERA?

 

STÉPHANE HENON

LOXAM

“Being a member of the ERA, and actively participating in the various committees, enables LOXAM to have fascinating exchanges with our peers. During the meetings we debate and discuss best practices and the innovations in our sector, we work on the convergence of the rental companies’ needs towards OEMs.

Moreover, we look to promote the rental industry profession in order to attract new talents in this, mostly unknown, sector and we deepen our knowledge of the different companies and countries.”

ERA Convention

The annual ERA Convention brings together the leading voices of the European rental industry to network, learn and share. The next ERA Convention will be on 15-16 May 2024.

Sustainability KPIs

The ERA Sustainability KPI Guidance Framework provides a practical approach to sustainability measurement and reporting, from getting started to best practice.

ERA Market Report

Since 2008, the ERA Market Report has been the leading source of intelligence on the European equipment rental market and is the only Europe-wide industry benchmark.

TCO Calculator

The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.

CO2 Calculator

The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.

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