At HSS Hire, we see significant benefits in belonging to the ERA. The first benefit is obviously sharing best practice with colleagues in the industry across borders; meeting leaders in various organisations who share a desire for driving up customer service through innovative actions, for the benefit of the rental industry as a whole and everyone who works within it. The ERA has also worked really hard to become the definitive source of reliable statistical information on sector performance and the Annual Statistics report is a huge benefit of membership. Lastly, the convention is a great opportunity to share and challenge thought leadership every year. I would urge every rental company large or small to join the ERA and share these benefits.