ERA IS THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
REPRESENTING OVER 5,000 RENTAL COMPANIES FROM ACROSS EUROPE
The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.
In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.
Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs.
Rental is an inherently circular and sustainable model that minimises the environmental impact of equipment.
Total Cost of Ownership
Rental can dramatically reduce the costs of operating equipment – find out more about the financial benefits of rental.
Digitisation is enabling rental companies to improve customer services and provide clients with new solutions.
Headlines and news
Stay up-to-date with the latest news from ERA and the rental industry
ERA is launching a project on the impact of digital transformation on the rental business to promote awareness, engagement and action within the rental industry.
Browse the latest rental industry news
ERA is today publishing a new and improved Discover Rental guide to Europe’s equipment rental industry. The guide serves as an introduction or ‘primer’ to promote the industry to new customers and explain rental to key stakeholders.
Equipment Rental in Europe
Figures taken from the ERA Market Report
BN EUR ANNUAL TURNOVER
Why is it important to join ERA?
“Being a member of the ERA, and actively participating in the various committees, enables LOXAM to have fascinating exchanges with our peers. During the meetings we debate and discuss best practices and the innovations in our sector, we work on the convergence of the rental companies’ needs towards OEMs.
Moreover, we look to promote the rental industry profession in order to attract new talents in this, mostly unknown, sector and we deepen our knowledge of the different companies and countries.”
The annual ERA Convention brings together the leading voices of the European rental industry to network, learn and share. The 2021 Convention will be on 29-30 September.
Sustainable Supplier Framework
The ERA Sustainable Supplier Framework helps rental companies set minimum sustainability requirements and aspirations for all their suppliers.
ERA Market Report
Since 2008, the ERA Market Report has been the leading source of intelligence on the European equipment rental market and is the only Europe-wide industry benchmark.
The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.
The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.
The 2021 Vertikal Days, Europe’s largest lifting equipment event, will be held at the East of England Showground, Peterborough, on 22 and 23 September 2021.
The 14th annual European Rental Awards, co-organised by ERA and International Rental News, will take place on 29 September at the end of the first day of the ERA Convention.
The ERA Convention 2021: ‘Smart Rental’ will take place on 29 and 30 September at the Postillion Hotel in Amsterdam alongside the European Rental Awards.
SMOPYC 2021 will take place from 17-20 November 2021. SMOPYC brings together the activity of the various sectoral associations and is a development engine for all firms linked to public works, construction and mining machinery.