ERA IS THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
REPRESENTING OVER 5,000 RENTAL COMPANIES FROM ACROSS EUROPE
The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.
In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.
Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs.
Rental is an inherently circular and sustainable model that minimises the environmental impact of equipment.
Total Cost of Ownership
Rental can dramatically reduce the costs of operating equipment – find out more about the financial benefits of rental.
Digitisation is enabling rental companies to improve customer services and provide clients with new solutions.
Impact of Digitalisation on Rental
Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more.
Read ERA’s ‘Impact of digitalisation in the equipment rental industry’ report to find out:
- What is driving digitalisation in the rental market
- The benefits of digitalisation
- How to get started
- The digital transformation journey
- What the future might look like
Headlines and news
Stay up-to-date with the latest news from ERA and the rental industry
ERA is very pleased to announce that 5 new members have joined ERA. Three were revealed last week and here are the two other new ERA members: Hitachi and Wilhelm Schäfer, both joining as associate members.
Browse the latest rental industry news
ERA is creating the first ever carbon reporting guidance for the equipment rental industry, with global professional services provider KPMG contracted to carry out the project.
Equipment Rental in Europe
Figures taken from the ERA Market Report
EUR ANNUAL TURNOVER
Why is it important to join ERA?
“Being a member of the ERA, and actively participating in the various committees, enables LOXAM to have fascinating exchanges with our peers. During the meetings we debate and discuss best practices and the innovations in our sector, we work on the convergence of the rental companies’ needs towards OEMs.
Moreover, we look to promote the rental industry profession in order to attract new talents in this, mostly unknown, sector and we deepen our knowledge of the different companies and countries.”
The annual ERA Convention brings together the leading voices of the European rental industry to network, learn and share. The next ERA Convention will be on 15-16 May 2024.
The ERA Sustainability KPI Guidance Framework provides a practical approach to sustainability measurement and reporting, from getting started to best practice.
ERA Market Report
Since 2008, the ERA Market Report has been the leading source of intelligence on the European equipment rental market and is the only Europe-wide industry benchmark.
The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.
The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.
During the Foro ASEAMAC 2024 , different conferences, workshops and debates will be held that will address current issues for the sector, along with meeting moments that encourage the exchange of impressions and the creation of new relationships between professionals.
The ERA Convention 2024 will take place at the EPIC SANA Marquês Hotel in Lisbon, Portugal, on 15 and 16 May 2024 alongside the European Rental Awards.