ERA IS THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
REPRESENTING OVER 5,000 RENTAL COMPANIES FROM ACROSS EUROPE
The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.
In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.
Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs.
Rental is an inherently circular and sustainable model that minimises the environmental impact of equipment.
Total Cost of Ownership
Rental can dramatically reduce the costs of operating equipment – find out more about the financial benefits of rental.
Digitisation is enabling rental companies to improve customer services and provide clients with new solutions.
Headlines and news
Stay up-to-date with the latest news from ERA and the rental industry
The ERA TCO Calculator has been upgraded to include a new category of equipment – general construction (electric) – enabling users to compare machines with electric or diesel engines.
Browse the latest rental industry news
ERA is today publishing ‘A beginner’s guide to Building Information Modelling (BIM)’, providing an introduction to BIM and explaining the benefits of the technology for rental companies of all sizes.
Equipment Rental in Europe
Figures taken from the ERA Market Report
EUR ANNUAL TURNOVER
Why is it important to join ERA?
“Being a member of the ERA, and actively participating in the various committees, enables LOXAM to have fascinating exchanges with our peers. During the meetings we debate and discuss best practices and the innovations in our sector, we work on the convergence of the rental companies’ needs towards OEMs.
Moreover, we look to promote the rental industry profession in order to attract new talents in this, mostly unknown, sector and we deepen our knowledge of the different companies and countries.”
The annual ERA Convention brings together the leading voices of the European rental industry to network, learn and share. The 2021 Convention will take place on 15-16 June.
Sustainable Supplier Framework
The ERA Sustainable Supplier Framework helps rental companies set minimum sustainability requirements and aspirations for all their suppliers.
ERA Market Report
Since 2008, the ERA Market Report has been the leading source of intelligence on the European equipment rental market and is the only Europe-wide industry benchmark.
The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.
The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.
The Hire Awards of Excellence celebrate the amazing achievements of hire and supply companies across the UK’s plant, tool, equipment and event hire industry.
Following the cancellation of the 2021 Rentaldagen, the annual event of the Swedish Rental Association, the next event will take place on 3 June, 2021.
The 15th European Rental Awards will take place on the evening of 15 June 2022, during the ERA Convention in Riga, Latvia.
The ERA Convention 2022 will take place on 15 and 16 June at the Radisson Blu Latvija Conference & Spa Hotel in Riga alongside the European Rental Awards.