ERA IS THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
REPRESENTING OVER 5,000 RENTAL COMPANIES FROM ACROSS EUROPE
Discover Rental
The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.
In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.
Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs.
Sustainability
Rental is an inherently circular and sustainable model that minimises the environmental impact of equipment.
Total Cost of Ownership
Rental can dramatically reduce the costs of operating equipment – find out more about the financial benefits of rental.
Digitisation
Digitisation is enabling rental companies to improve customer services and provide clients with new solutions.
Headlines and news
Stay up-to-date with the latest news from ERA and the rental industry

ERA/IRN RentalTracker Q1 2021 – A Complicated Recovery
The ERA/IRN RentalTracker survey (Q1 2021) reveals a rental industry in recovery mode with a generally positive outlook, but complicated by the continuing pandemic.

INDUSTRY NEWS
Browse the latest rental industry news
European Rental Association releases new and improved ERA Equipment CO2 Calculator
ERA has released a new and improved ERA Equipment CO2 Calculator, which now allows users to directly compare two separate scenarios for using construction equipment.
Equipment Rental in Europe
Figures taken from the ERA Market Report
BN EUR ANNUAL TURNOVER
RENTAL COMPANIES
EMPLOYEES
Why is it important to join ERA?

MURRAY POLLOK
KHL GROUP
“Before the ERA existed it is true to say that there was little cooperation between rental companies; no working together on issues of common interest; and no learning from each other or sharing best practice.
That has changed dramatically, with the association’s various working committees and the annual Convention creating avenues for education, lobbying, cooperation and relationship building.”
ERA Convention
The annual ERA Convention brings together the leading voices of the European rental industry to network, learn and share. The next Convention will be in autumn 2021.
Sustainable Supplier Framework
The ERA Sustainable Supplier Framework helps rental companies set minimum sustainability requirements and aspirations for all their suppliers.
ERA Market Report
Since 2008, the ERA Market Report has been the leading source of intelligence on the European equipment rental market and is the only Europe-wide industry benchmark.
TCO Calculator
The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.
CO2 Calculator
The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.
Upcoming events
Bauma CTT RUSSIA 2021
bauma CTT RUSSIA is the leading international exhibition for construction equipment and technologies in Russia, CIS and eastern Europe with a 20-year history.
Rentaldagen 2021
Due to the cancellation of the 2020 Rentaldagen, the annual event of the Swedish Rental Association, the next event will take place on 3 June, 2021.
KOMATEK and RENT IT 2021
Both KOMATEK and RENT IT will take place at the ANFAS Antalya Expo and Convention Center. They are primarily supported by iMDER, the Turkish Construction Equipment Distributors & Manufacturers Association.
Vertikal Days 2021
The 2021 Vertikal Days, Europe’s largest lifting equipment event, will be held at the East of England Showground, Peterborough, on 22 and 23 September 2021.