ERA’s Board is composed of seven members representing Rental Companies and National Rental Associations from across Europe.
About us
About ERA
The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.

Our mission
The mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.
Our work focuses on 7 main areas:
The voice of equipment rental industry
The ERA Convention is the premier event for the European equipment rental industry, bringing together more than 300 leading voices to network, learn, and share insights. The 2026 edition will take place in Maastricht from 2 to 4 June 2026 at the MECC Convention Centre.
Our structure
Managing Director Loxam
CEO Renta Group Oy
CEO, Alayan
Secretary General, ASEAMAC
CEO, Kiloutou
CEO, Sunbelt Rentals UK and Ireland
Managing Director, HKL BAUMASCHINEN
Committees
Global Rental Alliance
Discover moreThe Global Rental Alliance (GRA) is a networking organisation of equipment rental associations formed in 2003 to promote rental worldwide.