about era RENTAL

Our mission

The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.

To achieve this goal, ERA acts as the representative association of the equipment rental sector at European level, complementing the activities undertaken by national rental associations locally.

Our work focuses on 7 main areas:

• Promotion of the rental concept
• Technical issues and equipment
• Statistics on the European rental market
• Sustainability
• Harmonisation of national regulations
• Awareness of the challenges of the Future
• Support the rental associations




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Promotion Committee

CHAIRMAN: Pierre-Yves Rallet (Loxam)

The Promotion Committee’s mission is to promote the equipment rental concept and support the growth and development of the rental industry in Europe.

The Committee has developed a number of tools to promote the rental business, including the very successful ERA Total Cost of Ownership Calculator. The ERA TCO Calculator allows any stakeholder involved with construction equipment to check whether, in a specific situation, it would make more sense to rent, lease or buy a piece of construction equipment. Variables taken into account include acquisition cost, financing, utilisation rate, maintenance and other costs as well as resale rate.

The calculator has been available on the ERA’s website since June 2008 and has been translated into German, French, Italian, Dutch and Spanish. It is also available as an app for Android and iOS, and can be embedded on external websites.

The calculator was revamped and relaunched in March 2019 and offers a completely unbiased comparative analysis of the total cost of equipment under Lease vs. Buy vs. Rent (LBR) scenarios for five types of machines:

  • Wheel loader > 15 T
  • Track loader > 15 T
  • Wheel excavator > 15 T
  • Crawler excavator > 15 T
  • General construction equipment machine < 15 T

Read the Promotion Committee publications here.

Committee members

Pierre-Yves Rallet (Loxam), Elisa Taini (Assodimi), Alfonso De La Lama-Noriega (ANAPAT), Jose Blanco (ASEAMAC), Ina Maria Brämswig (BBI), Brian Jones (Construction Plant-hire Association), Chris Cassley (Construction Plant-hire Association), David Smith (Construction Plant-hire Association), Adam Godwin (Construction Plant-hire Association), Ann Harrison (HAE), Jo Power (IPAF), Christoph Schaffner (Avesco Rent), Syrus de Zwarte (Boels), Ulf Boege (HKL), Dave Raywood (HSS Hire), Gian Luca Benci (Alias), Anne-Laure de Noblet (Klickrent), Dan Brennan (Caterpillar), Murray Pollok (KHL Group), Guy van der Knaap (MCS Rental Software), Chris Domagala (Lectura), Cor Tiemens (To Increase)

Statistics Committee

CHAIRMAN: to be nominated

The Statistics Committee aims to gather information on the equipment rental market in Europe and to compile this data regularly.

In conjunction with this, the Committee works at developing a common language in rental across Europe to aid transparency and increase the efficiency of data collection. Every year, the Committee produces European-level statistics for the rental market in cooperation with IHS Global Insight, published as the ERA Market Report.

A Rental Confidence Tracker has been developed with IRN. The ERA/IRN Rental Tracker surveys business confidence and expectations for the future, as well as asking questions relating to fleet investment and time utilisation. It is carried out twice a year and enables ERA to provide good business intelligence to its members.

Read the Statistics Committee publications here.

Committee members

Jose Blanco (ASEAMAC), Elisa Taini (Assodimi), Brian Jones (Construction Plant-hire Association), Chris Cassley (Construction Plant-hire Association), David Smith (Construction Plant-hire Association), Adam Godwin (Construction Plant-hire Association), Simon Rainer (HAE), Amanda Beckett (IPAF), Odd Arne Gansmo (NRA), Anna Sjoblom (Rentalforetagen), Juha Ala-Hiiro (Association of Finnish Technical Traders), Jan Piet Valk (Boels), Jukka Hult (Cramo), Steve Gaskell (HSS Hire), Claire Poinsignon (Kiloutou), Samuel Vinet (Loxam), Ville-Matti Kyöstilä (Ramirent), Jim Rendahl (Renta), Phil Hardy (Sunbelt Rentals), Frederik Kahlert (Zeppelin), Inge Craninckx (Atlas Copco), Michael Lilljequist (Caterpillar), Stephane De Laplagnolle (Doosan Bobcat), Frédéric Bègue (Hiboo), Martin Bestwick (Insphire), Federico Fernandez-Ayala (Toro Europe)

Technical Committee

CHAIRMAN: Klāvs Otisons (Cramo Group)

The mission of the Technical Committee is to make it safer, easier, more cost-effective and more sustainable for the rental industry by working together with equipment stakeholders. It is the continuation of the former Equipment Technology and Theft Committee.

Relations with authorities at EU level on theft are dealt with by the Secretariat. The Technical Committee is primarily composed of fleet managers of rental companies and representatives of equipment manufacturers.

The Committee works on:

  • The key drivers of the total cost of ownership (damage, accidents, maintenance, parts management, PDIs, etc.)
  • Standardisation and alignment, wherever possible (data, decals, tie down points, instruction manuals, etc.)
  • Framework of training (skill level, e-learning, etc.)
  • The impact of new legislation on the rental industry
  • Telematics (connectivity, IoT, etc.)

In 2012, the Committee released a ‘Total Cost of Ownership of Construction Equipment‘ guidance document, representing a common understanding among rental companies and OEMs of the drivers influencing the total cost of ownership throughout the main phases of the lifecycle of equipment.

The Committee has also worked on a ‘Catalogue of Rental Industry Issues, Needs and Requirements‘, on Safety, Operations and Maintenance Instruction Manuals, on an analysis of spare parts and on the standardisation of telematics.

Read the Technical Committee publications here.

Committee members

Klāvs Otisons (Cramo), Jose Blanco (ASEAMAC), Alfonso De La Lama-Noriega (ANAPAT), Jurgen Küspert (BBI), Brian Jones (Construction Plant-hire Association), Chris Cassley (Construction Plant-hire Association), David Smith (Construction Plant-hire Association), Adam Godwin (Construction Plant-hire Association), Brian Parker (IPAF), Anna Sjoblom (Rentalforetagen), Julien Launay (Avesco Rent), Guy Cremer (Boels), John Smeets (Boels), Gert-Jan Elfrink (Bredenoord), Marco Moncada (CGT Edilizia), Marcus Worthmann (HKL Maschinenbau), Francois Renault (Kiloutou), Adrien Dufloer (Kiloutou), Amaury Delepoulle (Kiloutou), Thierry Lahuppe (Loxam), David Gravez (Loxam), Jean-Pierre De Nil (Mateco), Wim Carlier (Mateco), Manuel Niederstaetter (Niederstaetter), Anders Wictorsson (Renta), Miia Konttinen (Ramirent), Ģirts Putniņš (Ramirent), Philippe Witte (Riwal), Andrew Winlow (Sunbelt Rentals), Matthew Ross (Sunbelt Rentals), Glynn Matthews (Sunbelt Rentals), Martin Sebestyen (Zeppelin Rental), Rudie Beverwijk (Altrex), Patrick Stellwag (AMMANN), Anuj Sachdeva (Atlas Copco), Stefaan Vertriest (Atlas Copco), Paul Bramhall (Briggs & Strattan), Michael Lilljequist (Caterpillar), Valentina Versino (CNH Industrial), Stephane De Laplagnolle (Doosan Bobcat), David Betts (Euro Auctions), Jacques Valckenaere (GemOne), Sander Loosveld (GemOne), Matthew Zwaneveld (Gorman Rupp), Sebastien Perusse (Haulotte Group), Nicolas Chaix (Haulotte Group), Adrien Montoille (Hiboo), Gerhard Gasser (HILTI), Stefan Öttl (Irdeto), Claudio Fiorentini (JCB), Marko Kuipers (JLG), Emanuele Viel (Komatsu), Alain Becque (Manitou), Antti Suoniemi (Ritchie Bros.), Alex Schuessler (Smartequip), Dave Stollery (Perkins), Mark Trowman (Skyjack), Jim Waldron (Skyjack), Scott McCall (Snorkel), Luisa Parisotto (Terex/Genie), Lee Vickers (Terex/Genie), Anastasia van der Wielen (To-Increase), Mikkel Dalgas (Trackunit), Jean Francois Sourdoire (Trimble), Julien Provensal (Volvo CE), Ville Viita (Wacker Neuson), Craig Richmond (Wynne Systems), Peter Johansson (Yanmar), Pascal Duponcheele (Yanmar), Marc Jan Backer (ZTR Control Systems)

Sustainability Committee

ERA Sustainability Committee

CHAIRMAN: Douglas McLuckie (Sunbelt Rentals)

The Sustainability Committee supports the rental industry in promoting the environmental benefits of rental.

The Committee also works on developing tools for helping members respond to requests from customers and aligning practices in the industry where relevant.

Recent work of the Committee includes researching the carbon footprint of construction equipment, developing the ERA Equipment CO2 Calculator and producing a Sustainable Supplier Framework to raise common standards to set the industry best practice guidelines and raise common practices across the industry.

Read the Sustainability Committee publications here.

Committee members

Douglas McLuckie (Ashtead Group), Jose Blanco (ASEAMAC), Antonio Casado (ANAPAT), Alfonso De La Lama-Noriega (ANAPAT), Brian Jones (Construction Plant-hire Association), Chris Cassley (Construction Plant-hire Association), David Smith (Construction Plant-hire Association), Adam Godwin (Construction Plant-hire Association), Marianne Eltong Gade (Danish Rental Association), Brian Parker (IPAF), Jurgen Küspert (BBI), Mark Bradshaw (HAE), Julian O’Neill (Ardent Hire), Kees Kouwenhoven (Boels), Carmen ten Berge (Boels), Martin Holmgren (Boels/Cramo), Elisabeth Bonnier (Cramo), Cédric Conrad (Loxam), Julien Cazal (Kiloutou), Audrey Miclard (Kiloutou), Sampo Sipari (Ramirent), Marko Sulasalmi (Renta), Mark Keily (Sunbelt Rentals), Markus Heidak (Zeppelin Rental), Jeff White (Caterpillar), Oscar Bravo (CNH Industrial), Claire Lemercier (Hiboo), Peter Cavada (Hilti), Paul Williams (JCB), Jo Melville (JCB), Chris van der Gaag (Gorman Rupp), Bérenger Dudek (Haulotte), Etienne Bourcier (JLG), Aude Brezac (Manitou), Antonin Caillet (Manitou), Yannick Borgel (Sany Europe), Darren Fitch (Volvo CE)

National Association Committee


The National Association Committee is the platform for the rental associations to meet and exchange, and where they can brainstorm with their European peers about how to improve the rental business.

It focuses on the promotion of rental and the communication, management and coordination of trade events, safety issues, standardisation, theft, attracting talent to the industry and all other issues relevant to the national associations. It also keeps the list of EU issues and EU organisations of relevance to the rental industry, initially identified by the EU Affairs Committee, up-to-date.

The National Associations Committee is also involved in sustainability so that they can motivate their members to make it more central to their business approach.

The National Association Committee was created in 2013 as a continuation of the former Norms and Safety Committee and later EU Affairs Committee, and of the Association Day. It is composed of representatives from national rental associations that are members of ERA, as well as IPAF.

Read the National Association Committee publications here.

Committee members

Jose Blanco (ASEAMAC), Alfonso De La Lama-Noriega (ANAPAT), Elisa Taini (Assodimi), Juha Ala-Hiiro (Association of Finnish Technical Traders), Bill Olivier (BERA), Marianne Eltong Gade (Danish Rental Association), Herve Rebollo (DLR), Patricia Crespin (DLR), Jurgen Küspert (BBI), Ina Brämsweg (BBI), Brian Jones (Construction Plant-hire Association), Chris Cassley (Construction Plant-hire Association), David Smith (Construction Plant-hire Association), Adam Godwin (Construction Plant-hire Association), Paul Gaze (HAE), Jon Eskedal (NRA), Callum Mackintosh (SPOA), Anna Sjoblom (Rentalforetagen), Oguz Yusuf Yigit (iMDER), Valeriy Klimenko (NAAST), Alina Maslenkova (NAAST), Johan Hento-Addow (Verhurend Nederland), Silvia Bakker (Verhurend Nederland), Christoph Schaffner (VSAA), Elias Welti (VSAA), Yasmin Zanetti (VSAA), Kaspar Engeli (VSAA), Karin Zumbrunn (VSAA), Peter Douglas (IPAF), Jo Power (IPAF)

Future Group

The ERA Future Group was founded in 2016 on the basis that, in a rapidly changing world and in the context of the digital revolution, younger people have, in certain strategic areas, a different perspective than older generations.

The Future Group gathers young managers from rental companies with the objective that they provide their insight and vision on strategic issues. Since its first meeting in 2016, the Group has worked on a number of projects themed around customers, people and technology.

Projects related to People

Attracting and retaining talent is a critical part of the future competitiveness of the rental industry, and the ERA Future Group has delivered a number of projects on the theme of human resources:

  • The How to compete with other industries in securing talent for the Future report provides a European-wide study including major trends and issues that are a cause of concern to rental industry representatives throughout Europe.
  • The Job Positions in the equipment rental industry chart offers an overview of the job descriptions that are available in the rental industry so that people with skills can find matches with the needs of a rental company. It also allows the identification of the job positions that are common to most ERA members.
  • The Job Positions Profiling: Branch Manager report pinpoints the key features of the role and the attributes that make a successful manager. It includes topics such as daily tasks, responsibilities, collaboration and leadership, career background and values and personality.
  • The Use of HR KPIs in rental companies report focuses mainly on the key performance indicators used to evaluate the success of the human resources departments of ERA members. It looks at the different KPIs used during each phase of the employee life cycle, such as recruitment, onboarding and regular employment, and examine further those which are used predominantly by HR managers in the rental industry.
  • The Impact of Social Media on Recruitment and HR report looks at the online presence of the rental industry and its use of social media for recruitment, and gives companies ideas to consider when advertising vacancies and tips on how to drive user engagement to attract talent.
  • The Exit Interviews report gives rental companies guidelines on interviewing departing employees and provides deeper insight into how to improve HR strategies to retain employees.

See our Working in rental page for more information. 

Projects related to Customers

The CRM Guide for Choosing and Implementing a CRM System describes the importance of CRM systems, sets out criteria for success and offers a number case studies and best practices from leading European rental companies.

Projects related to Technology

The Rental Branch of the Future project looked at the main trends that will influence the equipment rental industry in the next 10 years, from social, environmental and strategic phenomena to technology, talent and the workforce, and evaluated how disruptive and soon the impact might be.

A shortlist of 50 phenomena was initially identified, which was narrowed down to 36. Out of these, technological changes were considered to be the most disruptive and likely to have the most immediate impact, with five out of the ten most disruptive phenomena identified relating to technology and four out of those five expected to impact the industry in the next five years.

Future Group members

Laura Fairhead (Ardent Hire), Fréderic Kerkhofs (Atlas Copco), Roland Meurs (Boels), Michel Boels (Boels), Vincent Weijermars (Bredenoord), Marco Moncada (CGT Edilizia), Vicenc Homs (Homs Rentals), Frederik Wiedmann (HKL), Vincent Ranaivoson (Kiloutou), Alice Henault (Loxam), Daniela Niederstaetter (Niederstaetter), Gloria Gomez Embil (Gomez Oviedo), Nicanor Pinole (Gomez Oviedo), Kari-Tapio Saarela (Renta Group), Kees Van Benschop (Riwal), Carolin Winkel (Zeppelin Rental), Kevin Niekrawietz (Zeppelin Rental), Stefan Ponea (Access Master)

OSH Working Group

‘Health & Safety’ is an important business element for the rental industry and one ‎of the core areas within the next strategic period of ERA to support the overall vision ‎to increase the attractiveness of rental as an employer.‎ It is also of central interest for many customer groups of the rental ‎industry, especially the construction industry, which is to some extent confronted ‎with accident rates that are too high.‎ Furthermore, it is anchored within the UN SDGs (Strategic ‎Development Goals) and is, therefore, a great fit with the sustainability initiatives of ‎ERA.‎  

For those reasons, the ERA Board decided to create a new Working Group, the OSH Working Group. This Working Group met for the first time on 11 September in Brussels for their kick-off meeting.  

The objectives of this group of experts are the following:  

  • Develop ‘Health & Safety’ related content, concepts and supporting material for the ‎ERA members in an efficient and high-quality manner‎
  • Expand the digital ERA library with state-of-the-art best practices, guidelines and ‎trainings, tools and instruments from members, for members‎
  • Help the industry to convert ‘Health & Safety’ from a pure technical or legal ‎compliance topic into an integrated business element and position rental as a caring ‎industry‎
  • Focus on key OSH dimensions beyond ‘compliance’

WG members

Sven Janssen (Boels/Cramo), Emil Hopner Vittrup (Kiloutou/GSV), Sampo Sipari (Loxam/Ramirent), Ingeborg Gabriels (Riwal), Mark Keily (Sunbelt Rentals), Markus Heidak (Zeppelin Rental), Carl Bartlett (HAE), Brian Parker (IPAF)

Our structure

ERA Board

ERA’s Board is composed of seven members representing Rental Companies and National Rental Associations from across Europe.

European Rental Association

Stephane Henon

Managing Director Loxam
Stephane Henon has been Managing Director of Loxam since July 2012. Stephane joined Loxam in 2000 and has held the positions of Director Ile de France and COO. Prior to Loxam, he was with the industrial company Dagard.

European Rental Association

Xavier du Boÿs

Vice President
Chairman Kiloutou
Xavier du Boÿs joined Kiloutou in 2002 as CEO and President. Since then, the company has more than tripled in size to more than €500m, becoming the fourth largest European rental company.

European Rental Association

Pierre-Nicola Fovini

Vice President
Chairman CGT Edilizia
Pierre-Nicola Fovini has been Chairman of CGT Edilizia in Italy since 2015 and was elected as CEO of Finanzauto SA in Spain and Vice President of STET SA in Portugal in 2018.

European Rental Association

Martin Holmgren

Vice President
CEO Cramo
Martin Holmgren has worked for almost 30 years in the construction and rental industry. He started at Cramo in 2003 and held several different positions before becoming CEO of Cramo Nordic and Baltic operation in 2020.

European Rental Association

Juergen Kuespert

Vice President
Managing Director bbi
Juergen Kuespert joined bbi in 1989 as assistant to the management. Since then, he has performed a variety of functions in the association and has been Managing Director since 2009.

European Rental Association

Arne Severin

Vice President
CEO Zeppelin Rental
Arne Severin joined Zeppelin in 2004 and has worked in various functions since then. In 2017, he became CEO of Zeppelin Rental in Germany and Head of Zeppelin’s Strategic Business Unit Rental.

European Rental Association

Andy Wright

Vice President
CEO Sunbelt Rentals UK
Andy Wright has more than 30 years’ experience in the construction and rental industries. He joined Sunbelt Rentals UK in 2019 as Chief Operating Officer and has been CEO since 2020.

ERA Secretariat
European Rental Association

Michel Petitjean

Secretary General

European Rental Association

Carole Bachmann

ERA Manager

European Rental Association

Tomas Babicky

European Affairs Manager

European Rental Association

Yacine Jellali

European Affairs Junior Manager

European Rental Association

Bénédicte Lambert

Managing Assistant Convention

European Rental Association

Veerle Guns

Managing Assistant

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