The use of HR Key Performance Indicators in rental companies

Apr 25, 2019

Key Performance Indicators (KPIs) are quantifiable values which are used within organisations to determine how effectively key business objectives are being achieved.

This report looks at the different KPIs used by HR departments of European Rental Association (ERA) members during each phase of the employee life cycle, and how this data can be contextualised so that it is useful and actionable for companies to work with. Professor Patrick Müller, an expert on People Analytics (PA), also provides his perspective on their use, and how HR KPIs and PA could be used to improve the outcomes of HR departments in the rental sector.

Questions answered in this report

  • What are the benefits and drawbacks of using KPIs over qualitative data?
  • Which KPIs should be the focus of each phase of the employee lifecycle?
  • What compensation models are used to motivate employees to reach their KPI targets?
  • What criticisms are there of such a KPI-driven workplace?
  • Which KPIs are used by the HR department of one of Europe’s largest rental companies?
  • How does PA go further than KPIs, and do they add enough value to justify the effort?
  • Why does PA currently have such a low adoption rate?
  • How should PA be implemented and which traps should be avoided

This study was produced by the ERA Future Group. For more more on human resources in the rental industry, please also see:


  • Browse our Publications by Category

  • Browse our Publications by Committee