ERA contribution to the Call for Evidence for the EU’s Electrification Action Plan

The European Rental Association (ERA) has contributed to the European Commission’s Call for Evidence for the EU’s Electrification Action Plan, offering insights from the rental industry on how to accelerate the transition to low-emission equipment.

Building on ERA’s 2025 report on the energy transition in the rental sector, this contribution outlines the key barriers currently limiting the deployment of electric machinery and provides targeted recommendations to support policymakers, industry partners, and stakeholders.

ERA’s position reflects both the strong potential of electrification to reduce emissions and the practical realities faced by rental companies and equipment users across Europe.