ERA Convention 2023 – Promotion Workshop to focus on European Rental Week and the attractiveness of the rental industry

European Rental Week will be the focus of the Promotion Workshop at the ERA Convention on 8 June, generating ideas for promoting the equipment rental industry.

After a presentation of the works of the Promotion Committee by Pierre-Yves Rallet, Chairman of ERA’s Promotion Committee and VP Sales and Marketing at Loxam, and an introduction to the European Rental Week by Huw Longton, ERA Communications Manager, the attendees will have the opportunity to discuss activities for promoting the industry during European Rental Week and to work on the content of a new ERA publication, the “Good Reasons to Work in the Rental Industry”.

The workshop will be moderated by Pierre-Yves Rallet, with the support of Jose Blanco, Chairman of the National Associations Committee, which is developing European Rental Week together with the Promotion Committee, and ERA Board Member  Jürgen Küspert. It should be particularly interesting for rental companies and rental associations as the aim of European Rental Week is to support their promotional activities and to improve the attractiveness of the industry.

The ERA Convention, taking place on 7 and 8 June in Maastricht, is the premier event for the European equipment rental industry and brings ‎together more than 300 leading voices from rental companies and suppliers to the industry to ‎network, learn and share. This year’s event will address the challenges encountered by the ‎equipment rental industry in attracting people and will develop the topics of retention, ‎development, training, diversity and inclusion.‎

To register to the workshop, please use the registration link to the Convention.  Access to IRE and APEX is included in the registration to the ERA Convention.

‎If you need any additional information, please contact the ERA team at [email protected].