Promotion Committee
The mission of the ERA Promotion Committee is to strengthen and expand the European equipment rental industry through actively promoting ERA as its representative voice.
The Committee supports ERA, rental companies of all sizes and national associations by developing and disseminating independent, data-driven tools and consistent communication frameworks that demonstrate the economic, operational, and sustainability value of rental compared with alternative equipment ownership models.
The Committee has developed a number of tools to promote the rental business, including the very successful ERA Total Cost of Ownership Calculator. The ERA TCO Calculator allows any stakeholder involved with construction equipment to check whether, in a specific situation, it would make more sense to rent, lease or buy a piece of construction equipment. Variables taken into account include acquisition cost, financing, utilisation rate, maintenance and other costs as well as resale rate.
The calculator has been available on the ERA’s website since June 2008 and has been translated into German, French, Italian, Dutch and Spanish. It is also available as an app for Android and iOS, and can be embedded on external websites. The calculator was revamped and relaunched in March 2019 and offers a completely unbiased comparative analysis of the total cost of equipment under Lease vs. Buy vs. Rent (LBR) scenarios for five types of machines:
- Wheel loader > 15 T
- Track loader > 15 T
- Wheel excavator > 15 T
- Crawler excavator > 15 T
- General construction equipment machine < 15 T
Committee members
Pierre-Yves Rallet (Loxam), Elisa Taini (Assodimi), Alfonso De La Lama-Noriega (ANAPAT), Jose Blanco (ASEAMAC), Ina Maria Brämswig (BBI), Brian Jones (Construction Plant-hire Association), Chris Cassley (Construction Plant-hire Association), David Smith (Construction Plant-hire Association), Adam Godwin (Construction Plant-hire Association), Ann Harrison (HAE), Jo Power (IPAF), Christoph Schaffner (Avesco Rent), Syrus de Zwarte (Boels), Ulf Boege (HKL), Gian Luca Benci (Alias), Dan Brennan (Caterpillar), Murray Pollok (KHL Group), Guy van der Knaap (MCS Rental Software), Chris Domagala (Lectura), Cor Tiemens (To Increase), Marco Moncado(Alayan), Jen Anderson (Sunbelt Rentals), Hannah Pascoe (Sunbelt Rentals).