The European Rental Market is normalizing, undergoing a post Covid-19 rebound. Interest rates and general uncertainty are directly affecting the residential segment, which is suffering across the EU (albeit with relative importance for the rental industry). In the coming years, EU investment via the National Recovery and Resilience Plan (NRRP) is expected to boost rental activity.
According to the report, the European rental market is projected to grow by 0.9% in 2024, 2.8% in 2025, and 3.6% in 2026, reflecting steady growth in the industry.
The European rental market has experienced a steady increase in its rental penetration rate over the past years, reflecting the growing preference of customers to rent rather than buy equipment and tools. Renting offers access to modern equipment, flexibility, and cost-efficiency, as it reduces capital expenditure requirements, fixed costs of ownership, and residual value risk while allowing customers to adapt to changing demand and project requirements.
In the report, the data from Y-2 Eurostat data (i.e. from two years before this report’s publication, as available in Eurostat) on annual turnover for 3 NACE codes (rev. 2) is used. Forecasts of economic and construction activities are taken from the European Commission (including the European Construction Sector Observatory – ECSO – and the Building Stock Observatory – BSO), FIEC (European Construction Industry Federation), Euroconstruct, S&P Global, and KPMG proprietary data.
For ERA members*, the ERA Market Report is available this year for free to provide more visibility for the industry. It is also available for non-members for a fee of EUR 1,200.
If you would like to access the report, please email the ERA team at [email protected].
*Incl. rental company members of associations that are a member of ERA.
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About ERA:
The European Rental Association was created in 2006 to represent national rental associations and equipment rental companies in Europe. Today, the membership includes rental companies, and rental associations, as well as equipment manufacturers and other suppliers to the rental industry. ERA is active through its committees in the fields of Promotion, Sustainability, Statistics and Technical, and through its working groups, including the Future Group and the OSH Working Group. Extensive information on ERA’s activities, reports, and publications is available on the ERA website at https://erarental.org/.
Contact: Rabia Ozdemir, Communications Manager, ERA, [email protected]