The future of rental

Jan 21, 2020 | ERA news

The 15th annual ERA Convention will take place in Maastricht on 10 and 11 June alongside the International Rental Exhibition and will feature the 13th European Rental Awards. Over 350 leading voices from the European rental industry will gather to discuss the latest developments and trends in the industry. This year’s Convention will focus on digitalisation and data, which is an issue of growing importance to the rental industry. Forward-thinking rental companies are already taking advantage of the huge opportunities offered by new technologies and success stories demonstrate that digital technologies can provide the rental industry with a strong foundation for future success.

International Rental Exhibition

The International Rental Exhibition will take place alongside the convention from 9 to 11 June. The ERA will be present on all three days of the event, along with dozens of equipment and IT suppliers to the rental industry. It is the only European rental exhibition and a great way to discover new products, solutions, ideas and insights for your business.

Find out more at:

European Rental Awards

The 13th annual European Rental Awards, co-organised by the ERA and International Rental News, will take place on 10 June and companies are invited to nominate themselves or other rental companies by 28 February for awards in the following categories:

  • Large Rental Company of the Year
  • Small/Medium Sized Rental Company of the Year
  • Rental Product of the Year
  • Best Sustainable Rental Project of the Year
  • ERA Technical Committee Award
  • Best Digital Innovation
  • Rental Person of the Year
  • Lifetime Achievement Award

The awards are free to enter and a great opportunity to celebrate excellence in the industry, promote new initiatives, demonstrate leadership and encourage rental staff.

Find out more and how to enter at:


Sponsorship opportunities are available for both the ERA Convention and the European Rental Awards. These include the Convention App, lanyards, luncheon and coffee break, and the drinks reception, networking drinks and wine, as well as a more comprehensive ‘Gold package’, at the Awards.

For more information, please contact: [email protected] for the convention or [email protected] for the awards.


The DigiPLACE project for a Digital Platform for Construction in Europe will progress in 2020. The ERA is participating as a member of the Advisory Board and is planning to organise a workshop with the Committee for European Construction Equipment (CECE) to expand the Community of Stakeholders.

Find out more at:


The ERA will continue to promote the potential of the rental industry to lower the total carbon footprint of construction equipment. Building on the findings of 2019’s ‘Carbon Footprint of Construction Equipment’ report, the ERA has launched a campaign to raise awareness of the sustainability and efficiency of the rental model and promote the industry as a means to reduce carbon emissions.

Find out more at:

Also, the ERA is working on the Sustainable Suppliers Appraisal project and will publish a Sustainable Suppliers Appraisal Framework to provide a common assessment framework for use by both rental companies and their suppliers. The scheme will reduce the need for rental companies to obtain individual information on suppliers, give customers of rental companies a clear understanding of how the industry is approaching sustainable supply chains and provide suppliers with guidance on the requirements of rental customers.

Future Group

The ERA’s Future Group will continue work on the ‘Rental branch of the future’ to identify and monitor the trends and phenomena that will shape the future of the industry. Using the Future Platforms tool, the Group will present the findings visually on a ‘foresight’ radar.

Find out more at:

This article was first published in the International Rental News (January-February 2020).

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