Discover rental

Choosing whether to buy or rent is not an easy decision to make. There are numerous variables to consider in order to compare the options available.

ERA Market Report and ERA / IRN Rental Tracker

ERA Market Report and ERA / IRN Rental Tracker

The ERA Market Report and the ERA/IRN RentalTracker are ERA’s main market intelligence resources for the European equipment rental industry.

ERA Market Report

The ERA Market Report is the leading source of market intelligence on the European equipment rental market and the only Europe-wide industry benchmark.

It contains detailed market information and key indicators, including:

  • rental turnover
  • fleet value
  • investments

The report is developed in collaboration with KPMG.

The report is available in a PDF format.

For ERA members (and rental members of the rental associations members of ERA), the ERA Market Report is available for free to provide more visibility for the industry. It is also available for non-members for a fee of EUR 1,500.

Details

To order the 2026 ERA Market Report, please complete the form and send it to the ERA Secretariat, [email protected].

Publications

ERA Market Report
October 15, 2025
ERA Market Report
November 15, 2024
ERA Market Report
November 7, 2024
ERA Market Report
June 27, 2024
ERA Market Report
November 24, 2021

ERA/IRN RentalTracker

The ERA/IRN RentalTracker is a biannual survey of trends and sentiment in the European equipment rental industry.

It is jointly organised by:

  • ERA
  • International Rental News

The survey is carried out twice a year:

  • Q2
  • Q4 

The RentalTracker provides a regular view of business conditions and industry sentiment across the European rental market.