2021 European Rental Awards

– Elavation Platforms (UK)
– PSM Plant (UK)
– Noleggio Lorini (Italy)
– Vertex (Russia) – WINNER

What the judges said:

“Vertex managed to grow through the pandemic in Russia and also responded to the health crisis by donating machines to help build health facilities.“

– Ardent Hire Solutions (UK)
– LoxamHune (Spain)
– Sunbelt Rentals (UK) – WINNER
– WeRent (Italy)

What the judges said:

“In a remarkably challenging year, Sunbelt successfully managed a rebranding of its entire business and also won major contracts to provide equipment and services for 500 Covid testing facilities around the UK.”

– GenQuip Groundhog – Unisex solar hybrid toilet
– JCB – 525-60E Electric Loadall – WINNER
– Niftylift – HR15NE electric boom
– Nixon Hire – Solar Pod
– Trime – X-Solar Hybrid LED lighting tower

What the judges said:

“JCB is responding to the demand from the rental market for clean, low-emissions equipment, and the new electric Loadall – as well as being an effective and productive machine – is also an important statement of intent.“

(Judged by ERA’s Sustainability Committee)

– Ardent Hire – WINNER
– Kiloutou
– Wacker Neuson

What the judges said:

“Ardent saw the potential to use machine telematics data to promote safety, and designed an online platform to deliver the right information to the right people at the right time. An elegant system that helps everyone from machine operators to site managers.“

– Ardent Hire Solutions – Ardent digital platform – WINNER
– Mollo Noleggio – Rental document digitalisation
– Spartan Solutions – PROPHES predictive analytics
– Sunbelt Rentals – Sunfest virtual festival
– Trackunit – Trackunit Kin for non-powered assets
– Zeppelin Rental – customer eProcurement interface

What the judges said:

“Ardent’s digital platform is a model example of a digital tool that makes life easier and more efficient for its customers.“

(Judged by ERA’s Technical Committee)

– Genie – WINNER
– JCB
– Manitou

What the judges said:

“The Technical Committee wanted to highlight Genie’s great work in meeting the needs of rental companies in terms of digitalisation.“

– Luis Angel Salas Manrique, CEO, LoxamHune – WINNER

What the judges said:

“During 2020, under his leadership, this company minimised the fall in its revenues despite operating in a country very severely impacted by the pandemic. He kept the company’s locations open to serve essential services, and safeguarded its employees, being one of the first companies in Europe to test its entire workforce for the virus. It invested heavily in improved health practices for its workforce and customers, and continued to develop its digitalisation project, upgrading its ERP system and launching a new website.

“His leadership has also seen the company take concrete actions on sustainability: it became the first rental business in Spain to be certified ‘climate neutral’ using climate offsetting measures approved by the UN and the Spanish government. And, last but not least, despite operating in a market under heavy pressure, his company performed well and was profitable.“

– Graham Arundell, former CEO, Hire Association Europe – WINNER

What the judges said:

“This year we want to honour the leader of a national rental association who has recently retired. He joined his association in 2007 and during his 13-year leadership he is credited with turning around its fortunes, which had previously seen its membership numbers and funds dwindling. He managed the organisation through the financial crisis and introduced an important series of initiatives, including the creation of a separate division for the events hire business in 2009. He added new member services and widened existing provisions to include benefits such as insurance, health and safety and training services. 

“Under his leadership, the association’s two accreditation schemes – SafeHire for rental companies and Trusted Supplier – grew in stature and became widely adopted both in rental and construction. These initiatives reversed the financial fortunes of the association, enabling it to purchase the offices it had previously rented. He not only made a valued and sustained contribution to the association, he also had a significant influence within the hire sector. His drive and enthusiasm coupled with strong leadership and networking skills has driven real change within the association. He delayed his retirement in order to support the Association during the pandemic and continued in a part-time position to ensure that a seamless transition of leadership occurred for his successor, Paul Gaze. 

“He was also a friend to the European Rental Association, encouraging his colleagues to participate in the association’s committees and attending events. His association engaged with the ERA in a meaningful way, helping us learn from its experiences. He also supported the Global Rental Alliance, forging contacts and encouraging cooperation between rental industries around the world.“

Gold Sponsors

Silver Sponsors

Cocktail

The judging panel will be as follows:

• Pierre Boels, ERA President & CEO, Boels Rental
• Peter Douglas, CEO, IPAF
• Bernd Holz, Managing Director, Ammann Group
• Murray Pollok, Managing Editor, International Rental News
• Dan Vorsholt, CEO, GSV Materieludlejning
• Non-voting chair of judges: Michel Petitjean, Secretary General, ERA