Discover rental

Choosing whether to buy or rent is not an easy decision to make. There are numerous variables to consider in order to compare the options available.

About us

About ERA

The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.

Our mission

The mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.

Our work focuses on 7 main areas:

PROMOTION
of the rental concept
Technical issues and equipment
Statistics
on the European rental market
SUSTAINABILITY
Harmonisation
of national regulations
Awareness
of the challenges of the Future
Support
the rental associations

The voice of equipment rental industry

The ERA Convention is the premier event for the European equipment rental industry, bringing together more than 300 leading voices to network, learn, and share insights. The 2026 edition will take place in Maastricht from 2 to 4 June 2026 at the MECC Convention Centre.

Our structure

ERA’s Board is composed of seven members representing Rental Companies and National Rental Associations from across Europe.

Kari Aulasmaa
Vice President
CEO Renta Group Oy
Vincent Albasini
Vice President
CEO, Alayan
Jose Blanco
Vice President
Secretary General, ASEAMAC
Olivier Colleau
Vice President
CEO, Kiloutou
Phil Parker
Vice President & Treasurer
CEO, Sunbelt Rentals UK and Ireland
Frank Seidler
Vice President
Managing Director, HKL BAUMASCHINEN
Carole Bachmann
Secretary General
Tomas Babicky
ERA Manager
Konstantina Makrydaki
Communications Manager
Bénédicte Lambert
Managing Assistant Convention
Theodora Prifti
European Affairs and Project Manager
Veerle Guns
Managing Assistant

Committees

PROMOTION COMMITTEE
Actively promoting and strengthening the voice of the European rental industry.
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STATISTICS COMMITTEE
Providing key market intelligence through regular European data collection.
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TECHNICAL COMMITTEE
Addressing technical challenges to ensure a safe and professional industry.
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SUSTAINABILITY COMMITTEE
Promoting the environmental and green benefits of the rental model.
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NATIONAL ASSOCIATION COMMITTEE
A platform for European rental associations to share and exchange ideas.
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TRANSFORMATION WORKING GROUP
Bringing young managers' insights to digital and strategic industry trends.
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OSH WORKING GROUP
Enhancing industry attractiveness through high health and safety standards.
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Global Rental Alliance

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The Global Rental Alliance (GRA) is a networking organisation of equipment rental associations formed in 2003 to promote rental worldwide.

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