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Best practice in recruitment and retention of Millennials in the rental industry

The European Rental Association will address the key issue of recruiting and retaining Millennials at this year’s ERA Convention.
The ERA has commissioned a comprehensive study by a business psychologist and sociologist, examining the latest trends and ideas in terms of hiring, training and career development for the Millennial generation. Featuring in-depth interviews with HR directors, the report aims to help share best practice across the equipment rental sector.
Pierre Boels, ERA President, said: “The digital era has transformed how we serve our customers and how we manage our fleets. It will also transform how we attract the brightest and best talent.”
In keeping with the overall Convention theme of Securing Talent for the Future, the ERA has also published a shorter best practice guide to recruitment and retention of Millennials. Produced as a downloadable PDF, this contains five case studies from senior figures at leading rental companies including A-Plant, HSS Hire, Kiloutou, Loxam and Ramirent.
Pierre Boels added: “This e-book focuses on best practice case studies from rental companies that are embracing the opportunities presented by Millennials.
“We look at the key topics such as how our business model, and our visions and values correspond with the ethics and career desires of Millennials; innovative recruitment strategies; and new ways of communication.”

Both the e-book and the in-depth study will be the focus of presentations and panel discussions at the ERA Convention. This takes place alongside the International Rental Exhibition (IRE), APEX exhibition, and the European Rental Awards. All four events run concurrently at the RAI conference centre in Amsterdam, 02-04 May 2017. Rental industry professionals can book their places at the ERA Convention here: