THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
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CRM Guide - Choosing and Implementing a CRM system

Customer Relationship Management (CRM) software has the power to help you enhance customer service, while also improving the productivity of your sales force and marketing team. In theory it sounds really great – but only if you get the right CRM for your business. This is not just a technical issue in terms of finding a provider that can integrate with your Enterprise Resource Planning (ERP) software; it is vitally important that the CRM is tailored
to meet the specific needs of a rental company, as well as your unique business objectives. Remember: one size does not fit all.


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