EU Industrial Strategy: The construction value chain stands ready to define a pathway for ‎transition to achieve EU goals

May 18, 2021 | Press Release

18 May, 2021 (Brussels, Belgium): On 5 May, the European Commission released the new EU Industrial Strategy, which puts a renewed focus on the key ecosystems, including construction. The European Rental Association (ERA), as member of the Construction 2050 Alliance, welcomes the priority given to the construction ecosystem as one of the sectors that faces the most important challenges in meeting climate and sustainability goals and in embracing the digital transformation.

Michel Petitjean, Secretary General of ERA, said:

The COVID-19 crisis has had, and continues to have, a big impact on the construction sector, including the equipment rental industry. Therefore, we welcome the inclusion of construction as one of the 14 priority ecosystems in the updated EU Industrial Strategy, as well as its focus on the ‘twin’ green and digital transitions to support the recovery from the pandemic. Furthermore, as an inherently circular industry that is increasingly embracing digitalisation, equipment rental is well placed to support this transition in the construction sector more widely.

Specifically, the Construction 2050 Alliance welcomes the Strategy’s plan of transition pathways for key ecosystems such as construction, co-created together by the industry, Member States and the European Commission. Such pathways will offer a better understanding of the scale, cost, long term benefits and conditions of the required action to accompany the twin transitions of the construction sector, which will be essential to achieve the goals of the European Green Deal and Renovation Wave.

The actors of the construction value chain, gathered in the Construction 2050 Alliance, have already started looking into this co-creation process and stand ready to work with the European Commission. Looking at the experience of the construction 2020 initiative and with the aim of improving the overall added value, the Construction 2050 Alliance is of the opinion that the Commission’s High-Level Construction Forum must be the political sounding board to set the priorities that must be supported by the technical working groups. In the spirit of co-creation the Construction 2050 Alliance looks forward to defining with the Commission the actions and priorities for the twin transitions, thereby enabling resilience, competitiveness, good working conditions and sustainability in the construction ecosystem.

The opportunities construction is facing are significant and it plays a key role in the implementation of the main EU policy goals, but some bottlenecks must be addressed. Societal challenges such as the decarbonisation of the existing building stock, the adoption of new technologies to improve productivity, in particular data, emission reduction and the development of new high quality job profiles, just to name a few high-level priorities, can only be addressed in partnership between the European Commission and the construction industry through a bottom-up approach.

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About ERA

The European Rental Association was created in 2006 to represent national rental associations and equipment rental companies in Europe. Today, the membership includes over 5,000 rental companies, either directly or through 15 rental associations. ERA is active through its committees in the fields of Promotion, Sustainability, Statistics and Technical, and through its working groups, including the Future Group and the Cybersecurity Working Group.

Extensive information on ERA’s activities, reports, and publications is available on the ERA website at

About the Construction 2050 Alliance

The Construction 2050 Alliance is a partnership established in 2020, comprising 47 European organisations representing the actors of the built environment working together to advance the needs and priorities of the wider construction and built-environment sector at the European level. It was established to coordinate common political messages of the construction value chain and raise the political importance of the sector at the European level. The Alliance constitutes an unprecedented level of cooperation under a common vision towards a sustainable construction sector.

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Media Contact

Huw Longton: [email protected], +32 (0)471 58 13 14

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