The ERA Convention 2014 was held from 24 to 26 June in the RAI exhibition centre in Amsterdam. As it does every 3 years, it took place alongside the International Rental Exhibition (IRE), which is the only exhibition in Europe dedicated solely to the rental industry. The news this year, is that the APEX exhibition (dedicated to aerial platforms) also took place at the same time and place, so that all attendees of these events could make the most out of their presence in Amsterdam.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
9:30 – 12:00
Visit of IRE – INTERNATION RENTAL EXHIBITION
12:00 – 15:00
Visit Rental Depot (optional, open to participants to the ERA Convention)
Visit of a new Boels deport in Amsterdam
15:00 – 16:00
Visit of IRE
16:00 – 18:00
CEO AND LEADERSHIP PANEL “The Challenges and Opportunities facing the Equipment Rental Market”
Panelists:
– Michael Kneeland, CEO UNITED RENTALS
– Gerard Deprez, CEO LOXAM
– Vesa Koivula, CEO CRAMO
– Derrick Golden, COO VOLKER STEVIN MATERIEEL BV
– Gareth Lewis, Region Head Northern Europe HILTI
Moderator: Nadine Dereza
18:00 – 19:00
ERA INAUGURATION COCKTAIL
Open to participants to the ERA Convention and Exhibitors at IRE Show
09:00-10:00
ROUNDTABLE 1: WHAT CAN WE LEARN FROM JAPAN
Speaker:
– Xiaoming Cheng – Board Member JCRA (Japanese Construction Equipment Rental Association)
Moderator: Murray Pollok – KHL
ROUNDTABLE 2: YIELD MANAGEMENT
Speakers:
– Bill Plummer – CFO UNITED RENTALS
– Ann-Charlotte Ågren – Financial Manager CRAMO SWEDEN
– Eric Hills – SVP Zilliant
Moderator: Charles Miller – CL MILLER CONSULTING
10:00-11:00
BREAK – Networking and visit of IRE
11:00-12:00
PROMOTION COMMITTEE REPORT
Chairwoman: Fiona Perrin – HSS
EQUIPMENT TECHNOLOGY COMMITTEE REPORT
Chairman: Martin Holmgren – CRAMO
12:00-14:00
BREAK – Networking and visit of IRE
14:00-15:30
PLENARY SESSION
Welcome Address
Vesa Koivula, ERA President
Rental versus Ownership
Judith Merkies, MEP, Author of “The Lease Society – the end of ownership”
The Future of the Web, an era of disruption
Cor Molenaar, eMarketing and Distance Selling
Moderator: Nadine Dereza
15:30-16:30
BREAK – Networking ad visit of IRE
16:30-17:30
PLENARY SESSION
Trends in the US Rental Industry
Chris Wehrman, CEO of ARA
Trends in the European Rental Industry
Graham Arundell, MD of HAE and Chairman Statistics Committee
Moderator: Nadine Dereza
17:30-18:00
BREAK – Networking and visit of IRE
18:00-20:00
EUROPEAN RENTAL AWARDS Cocktail
20:00-23:00
EUROPEAN RENTAL AWARDS Dinner
09:00-10:00
ROUNDTABLE 1: PARTS MANAGEMENT
Speakers:
– Martin Holmgren, CRAMO
– Alex Schuessler, SMARTEQUIP
Moderator: Guy Cremer, BOELS
ROUNDTABLE 2: INTERNET AS A GAME CHANGER
Eugen Russ, ERENTO
Christian Seifert, AVENIT AG.
Moderator: Nadine Dereza
10:00-11:00
BREAK – Networking and visit of IRE
11:00-12:00
ERA GENERAL ASSEMBLY
12:00-12:20
BREAK – Networking and visit of IRE
12:20-13:30
GUEST SPEAKER
Richard Robinson – Director, GOOGLE
13:30-15:30
ERA LUNCHEON
15:30-17:00
Visit of IRE
The 2014 European Rental Awards took place in the evening of 25 June during the European Rental Association’s annual convention in Amsterdam. The shortlist and winners were:
Rental Marketing Campaign of the Year
4-punto-1 (Italy)
Hewden (UK) – Winner
Nationwide Platforms (UK)
Rental Safety Campaign of the Year
AFI (UK)
Lavendon Group (Europe)
Ramirent (Finland) – Winner
Rental Product of the Year
Firefly (Cygnus hybrid generator)
Niftylift (HR28 hybrid access platform)
Power Towers (Pecolift access platform) – Winner
SDMO (Rental Compact generators) – Highly Commended
Tower Light (VTLED lighting tower)
Small Rental Company of the Year (<€15 million revenues)
Crestchic (UK)
Dromad Hire (Republic of Ireland)
GGR Group (UK)
Hotmobil (Germany) – Winner
Industrial Access (Romania)
Large Rental Company of the Year (>€15 million revenues)
AFI-Uplift (UK)
GAP Group (UK)
Loxam (France) – Winner
Rental Person of the Year
Gill Riley, Founder and Managing Director of GGR Group
The awards are jointly organized by International Rental News (IRN) magazine and the European Rental Association.