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Denmark’s equipment rental sector expected to grow in line with the national economy, says the European Rental Association

Denmark’s equipment rental sector will grow in 2015 and 2016 in line with the
overall economy, according to new research from the European Rental
Association (ERA), the industry body.
It estimates that turnover in Denmark’s equipment rental sector will have grown
1.4% in 2015 to DKK3,282 million, and forecasts growth of 2.6% for 2016, in line
with the overall economy.
The figures come from the ERA Market Report 2015, which provides the most
comprehensive data available on the European equipment rental industry. It is
produced in cooperation with IHS, the independent research company.
Most rental revenue in Denmark stems from the construction sector. In 2014, real
total construction spending in Denmark grew 3.3%; while total construction
spending is expected to post a 1.7% gain in 2015, followed by an increase of
1.9% in 2016.
Michel Petitjean, Secretary General of ERA, said: “This report is encouraging for
Denmark’s equipment rental industry, and presents a positive outlook for 2016
amid a challenging economic environment.
“The report shows how the rental sector is evolving. Equipment rental brings real
benefits to business, and this is increasingly recognised across Europe. It allows
more efficient use of capital, access to a wider range of equipment, expert
maintenance and servicing, compliance with regulations, and improved
sustainability performance. Intensively used, carefully chosen and wellmaintained
equipment on demand brings real benefits to the European economy
and environment.”
Among the elements in the report is a summary of Denmark’s economic outlook.
It states: “Danish real GDP is estimated to have grown by 1% year on year (y/y)
in 2014. After climbing out of its technical recession in 2013, stronger-thanexpected
growth in the second half of 2014 should limit any wider concerns about
the risk of falling back into recession, and act as a stabilizing force on confidence
levels. Overall, IHS expects real GDP to expand 1.8% y/y in 2015 and 2.1% y/y
in 2016.”
The ERA Market Report 2015 contains a country-by-country analysis of 14
European countries. It includes detailed market size information for the years
2012-2015 and key ratios including fleet size and investment. It also includes
penetration rates against countries’ GDPs, construction outputs and populations.
A special focus in the 2015 edition is on Germany. A dedicated chapter combines
quantitative and qualitative information. In the context of this specific effort to
examine the equipment rental market in greater detail, estimates have been
established for the breakdown of rental revenues by product, by end market, and
by channel to market.
The figures in the report are based on official statistics for NACE rev. 2 code
77.32: “Renting of construction and civil engineering machinery and equipment
without operator”. This is the industry standard classification system used in the
European Union.
The report contains 96 pages, with statistical information and expanded details
per country. Each country section contains four pages of detailed information in
local currency in order to better measure trends independently from the variation
of the currency exchange rate against the Euro.
The report, commissioned by ERA, is available to ERA members for €300 and to
prospective and non-members for €900. For copies please contact the European
Rental Association at Avenue Jules Bordet 142, 1140 Brussels, Belgium or by
email to
Notes to editors
The ERA Market Report 2015 is copyright-protected and proprietary to the
European Rental Association; however the information in this release may be
reproduced without further permission. Other figures, charts or findings from the
ERA Market Report 2015 Report may not be reprinted or photocopied in part or in
full without the advance written permission of the European Rental Association.
About ERA
The European Rental Association was created in 2006 to represent national rental
associations and equipment rental companies in Europe. Today the membership
includes over 5,000 rental companies, either directly or through 14 national rental
associations. ERA is active through its working groups in the fields of Promotion,
Safety and Sustainability, Statistics, Equipment Technology and Theft, and
General Rental Conditions. The next ERA convention is scheduled to take place in
Stockholm on 8 and 9 June 2016.
Extensive information on ERA's activities, reports and publications is available in
the ERA website at
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