In 2021 our industry recognised that one of the greatest threats impacting it in the coming years was the vulnerability to cybersecurity impacts on our businesses. In 2023, this threat has increased due to global events, but also due to the intensification of the...
In common with many other industries such as vehicle rental, travel, banking and music, the rental industry is being transformed by digitalisation. This transformation includes the provision of real time data on where the assets are and what they doing, the...
In this edition of the ERA Public Affairs Newsletter, we review the current progress with some of the most important EU initiatives and analyse their potential impact on rental companies. If you have any questions or comments, please get in touch with the ERA team at...
The rental model is, at its core, an inherently sustainable one. As described in the ERA Manifesto on the environmental benefits of rental, rental fulfils all the principles of the circular economy. It is vital for the EU transition to the circular economy to...
In line with the European Green Deal, equipment rental contributes to the transition to a circular economy and the fight against climate change. ERA calls on the EU to recognise the environmental benefits of rental, based on 5 core principles: SHARED USAGE...
