CHAIRMAN: Pierre - Yves Rallet (Loxam)

Members: Isidro Arosemena, Tomas Babicky, Carole Bachmann, Dominik Baumann, Serge Bazin, Gian Luca Benci, Jose Blanco, Ina-Maria Brämswig, Kris Desmedt, Leena Haabma Hintze, Ann Harrison, Terhi Jokinen, Clotilde Jouette, Bjørn Kreijen, Asif Latief, Enrica Pege, Michel Petitjean, Murray Pollok, Jo Power, Pierre-Yves Rallet, Dave Raywood


The Committee on Promotion’s mission is to promote the rental concept in terms that are consistent all across Europe and can apply to the different local situations in order to support the growth of rental industry in both mature and developing markets. The Committee has developed several tools to promote the rental business. A very successful one is the rent versus buy calculator. Rent versus Buy Calculator The Rent versus Buy calculator has been created by the European Rental Association to allow any stakeholder involved with construction equipment to check whether, for its specific situation, it would make more sense to rent or purchase a specific piece of construction equipment. Variables taken into account include acquisition cost, financing, utilisation rate, maintenance and other costs as well as resale rate.
The calculator has been available on the ERA’s website in English since June 2008 and has since then been translated into German, French, Italian, Dutch and Danish. It has also been made available as a downloadable tool on our website and distributed to members and contacts at various tradeshows.

In 2014, the Committee has started a study on assessing the potential of rental of heavy equipment. This study was carried on by an MBA students’ team from the Solvay Brussels School of Economics & Management (Belgium) and was concluded in 2015, providing ERA with a comprehensive calculator to calculate the Total Cost of Ownership for heavy equipment as well as for compact equipment and, optionally, to compare it with a rental solution. The Promotion Committee decided to deliver this tool online (website and app).
This calculation model is a tool for determining the TCO of any construction machinery. It does not replace the "Rent vs. Buy Calculator”, which is used to compare the cost of rental versus the cost of ownership over a defined period, day, week or month.  


Promotion' Publications
ERA Annual Report 2018
December 10, 2018

International Rental & Construction Forum 2017
September 21, 2017
On 21 September, NAAST (Russian rental association) has held event in Rostov on Don, Russia, with support from ERA. The aim of the Forum was the promotion of rental operations in Russia, the slogan was “Rent or buy?”

Examples of best practice for digitisation and IT in the rental industry
October 23, 2017
The European Rental Association has published a new e-book looking at the key topic of digitisation. The downloadable PDF features examples of best practice from three rental companies – Boels, Riwal, and Zeppelin Rental.

Best practice in recruitment and retention of Millennials in the rental industry
April 4, 2017
ERA has published a short best practice guide to recruitment and retention of Millennials. Produced as a downloadable PDF, this contains five case studies from senior figures at leading rental companies

ERA Annual Report 2017
October 20, 2017

Annual Report 2016
October 21, 2016

Equipment TCO calculator
August 1, 2016
A comprehensive total cost of ownership calculator

Annual Report 2015
October 15, 2015

The Voice of the Equipment Rental Industry
April 20, 2015
This brochure presents ERA, its key mission and the advantages of rental vs. purchase.

Annual Report 2014
November 24, 2014

Fifth Russian Rental Convention
October 24, 2014
October 2014 - St Petersburg

Polish Rental Association
October 7, 2014
Initial meeting - Warsaw

17th ASSODIMI Annual Congress
October 6, 2014
ERA Presentation

20th ANAPAT Convention
May 5, 2014
May 2014

Framework for the Production of Instruction Leaflets - Update
February 26, 2014
This documents is a framework guideline for the production of instruction leaflets on the use of rental equipment

Annual Report 2013
October 23, 2013

Annual Report 2012
October 15, 2012

Social Media and the Rental Industry - How social media can help your business
April 30, 2012
This accessible brochure aims to introduce rental companies to social media and how it can benefit their business.

Annual Report 2011
October 19, 2011

Discover Rental Guide
May 2, 2011
This guide provides the basic information on construction equipment rental to any person interested in getting familiar with the benefits of rental

Annual Report 2010
September 27, 2010

Annual Report 2009
September 29, 2009
The European Rental Association's annual reports have been published since 2007 and include a complete summary of the Rental Industry

Annual Report 2008
October 1, 2008

Annual Report 2007
October 1, 2007
The European Rental Association's annual reports have been published since 2007 and include a complete summary of the Rental Industry in Europ