Future Group

ERA Future Group

The ERA Future Group was founded in 2016 on the basis that, in a rapidly changing world and in the context of the digital revolution, younger people have, in certain strategic areas, a different perspective than older generations. 

The Future Group gathers young managers from rental companies with the objective that they provide their insight and vision on strategic issues. The first meeting took place in Brussels in January 2016. Since then, the Group has worked on a number of projects themed around:
  • Customers
  • People
  • Technology
The members of the Future Group also participated in the workshops organised during the ERA Conventions in 2016 and 2017, and have organised their own workshop since the 2018 ERA Convention.

The current members of the Future Group are: Clotilde Jouette (Avesco), Thomas Bruinsma (Boels), Roland Meurs (Boels), Vincent Weijermars (Bredenoord), Vicenc Homs (German Homs), Gloria Gomez Embil (Gomez Oviedo), Nicanor Pinole (Gomez Oviedo), Charlotte Noack (Jungheinrich), Vincent Ranaivoson (Kiloutou), Alice Henault (Loxam), Daniela Niederstaetter (Niederstaetter), Kari - Tapio Saarela (Renta Group), Kees van Benschop (Riwal), Matthieu Mazzega (Still), Stefan Ponea (Mateco), Elina Aalto (Cramo), Marco Moncada (CGT Edilizia) .

Activities and deliverables of the ERA Future Group
The following projects and activities have been carried out under the guidance and input of the Future Group.
  1. Projects related to Customers
CRM Guide - The ERA Future Group developed a guide for choosing and implementing a Customer Relationship Management (CRM) system in a rental company. The guide describes the importance of CRM, sets out criteria for success and offers a number case studies and best practices from leading European rental companies.

Download the CRM Guide here
  1. Projects related to People
Attracting and retaining talent is a critical part of the future competitiveness of the rental industry. ERA contracted a consultant from the generation of digital natives to deliver several projects on the theme of human resources. 

How to compete with other industries in securing talent for the Future 
This report provides a European-wide study including major trends and issues that are a cause of concern to rental industry representatives throughout Europe.

Download a hand-out about the report here. The full report can be sent upon request. Watch the summary videos here.
Customer journey through rental job positions 
The 'JOB POSITIONS in the equipment rental industry' chart offers an overview of the job descriptions that are available in the rental industry so that people with skills can find matches with the needs of a rental company. It also allows the identification of the job positions that are common to most ERA members.

The Future Group created a flow chart representing the entire customer journey, establishing the key points in the process at which customers interact with an employee of the organisation. This enabled the Future Group to determine specific job profiles for crucial positions in the rental industry as a whole. These profiles should be of benefit to recruiters, current employees and prospective candidates to help them gain a clearer understanding of their current or future roles.
Download the document here.
Branch Manager: Job Position Profiling
Focusing on the Branch Manager profile, the report pinpoints the key features of the role and the attributes that make a successful manager. It includes topics such as daily tasks, responsibilities, collaboration and leadership, career background and values and personality.

Download the document here.
The Use of HR KPIs 
This report focuses mainly on the key performance indicators used to evaluate the success of the human resources departments of ERA members. We look at the different KPIs used during each phase of the employee life cycle, such as recruitment, onboarding and regular employment, and examine further those which are used predominantly by HR managers in the rental industry. Among the most commonly tracked KPIs are employee turnover within the first 3/6/12 months of employment and other fluctuation rates, the total number of cost-effective and active employees (for different job positions) or result driven KPIs such as turnover per employee. KPIs related to health and safety are also very relevant in the rental industry.

In addition, the report provides some insight into the factors to consider when choosing the right IT solution to keep track of KPI data.  

Download the report here.
The Impact of Social Media on Recruitment and HR
This report looks at the online presence of the rental industry and its use of social media for recruitment, as represented by ERA members across several different platforms (Facebook, LinkedIn and Snapchat and company websites). It gives companies ideas to consider when advertising vacancies and tips on how to drive user engagement to attract talent.

Download the report here and watch the 'Best Practice: The Application Process' video here

On top of this report, there have been individual reports delivered to each ERA member from the rental companies on their general presence on social media channels, giving them recommendations and comparing how they stand in relation to other companies in the industry.
Exit interviews
A study of best practices on how to conduct an exit interview with an employee who has decided to leave a rental company. The report gives rental companies guidelines on interviewing such employees and provides deeper insight into how to improve HR strategies to retain employees.

Download the document here
  1. Projects related to Technology
Rental Branch of the Future
As a forum where the young professionals from the European rental industry meet to discuss future challenges and opportunities for the rental business, the Future Group has been investigating the topic of the Rental Branch of the Future, looking at the main trends that will influence the equipment rental industry in the next ten years, from social, environmental and strategic phenomena to technology, talent and the workforce, and evaluating how disruptive and how soon the impact might be.

Using the Futures Platform, an online tool that categorises trends and visualises them on a ‘foresight radar’, the Future Group identified a shortlist of 50 phenomena: eight of these were evaluated in a workshop at the 2019 ERA Convention and 28 were later assessed by the members of the Future Group.

Out of these 36 phenomena, technological changes were considered to be the most disruptive and likely to have the most immediate impact, with five out of the ten most disruptive phenomena identified relating to technology and four out of those five expected to impact the industry in the next five years.

The ten most disruptive phenomena identified were: 
  • Robotics and automation
  • Artificial/robotic co-workers
  • Industrial revolution 4.0
  • AI machine learning
  • Change in logistics 2027
  • Intelligent AR
  • Sharing economy
  • Generation Z enters the workforce
  • Industry disruptors
  • Big data