
ERA Convention 2019: Rental - A Sharing Economy
Madrid (Spain)
15 / 16 May 2019
The 14th ERA Convention took place on 15 and 16 May 2019 in Madrid, in Meliá Castilla hotel. ERA thanks all the participants, exhibitors, sponsors and speakers.
ERA offers sponsorship opportunities for the European Rental Awards Dinner and for the Convention.
ERA is very pleased to announce that the following companies have already accepted to be Sponsors:
- Gold sponsors: Ammann, Atlas Copco, Camso, JLG, Perkins,
- Silver sponsors: Infor, Hilti, Ritchie Bros, Trackunit, Volvo, ZTR
- Lanyards sponsor: SmartEquip,
- Lunch sponsor: Snorkel.
For more information about the sponsoring opportunities, please click here.
ERA is very pleased to announce that the following companies have already accepted to be Sponsors:
- Gold sponsors: Ammann, Atlas Copco, Camso, JLG, Perkins,
- Silver sponsors: Infor, Hilti, Ritchie Bros, Trackunit, Volvo, ZTR
- Lanyards sponsor: SmartEquip,
- Lunch sponsor: Snorkel.
For more information about the sponsoring opportunities, please click here.
As in previous years, we are offering companies to profile themselves at the ERA Convention by taking part in the table-top exhibition just outside the main meeting rooms.
To ensure the highest level of networking opportunities between participants to the Convention and exhibitors, all coffee breaks, the cocktail of 15 May and the lunch of 16 May will take place in the exhibition area of the Convention.
The following companies have already decided to exhibit:
For more information about the exhibition opportunities, please click here.
To find more about our prices and about the terms and conditions for this event, please click here.
If you are interested in exhibiting, consult the floorplan of the exhibition space on this page, where you can also book your stand (table-top). Please contact the ERA team at era@erarental.org with any questions about the exhibition.
To ensure the highest level of networking opportunities between participants to the Convention and exhibitors, all coffee breaks, the cocktail of 15 May and the lunch of 16 May will take place in the exhibition area of the Convention.
The following companies have already decided to exhibit:
Kaeser Kompressoren SE |
Thwaites |
Yanmar Construction Equipment Europe |
Brendon Powerwashers |
Containex |
Atlas Copco |
ZTR |
Peli Products |
Ditch Witch |
Generac |
IPAF |
INFOR |
Insphire |
Armada Dynamics |
Machinery Trader Maquinaria |
HSO Innovation |
Point of Rental |
Rouse |
Trackunit |
International Rental News /KHL |
For more information about the exhibition opportunities, please click here.
To find more about our prices and about the terms and conditions for this event, please click here.
If you are interested in exhibiting, consult the floorplan of the exhibition space on this page, where you can also book your stand (table-top). Please contact the ERA team at era@erarental.org with any questions about the exhibition.
There will be seven awards, five for companies and two for individuals. The winners will be announced on 15 May 2019 at the European Rental Awards Ceremony in Madrid, Spain, during the European Rental Association’s annual convention.
The award categories are:
• Large rental company of the year (> €15M revenues)
• Small / medium sized rental company of the year (< €15M revenues)
• Rental product of the year
• ERA Technical Committee Award
• The Sustainability Award
• Rental person of the year
• Lifetime achievement Award
For more information, please consult KHL's website.
The award categories are:
• Large rental company of the year (> €15M revenues)
• Small / medium sized rental company of the year (< €15M revenues)
• Rental product of the year
• ERA Technical Committee Award
• The Sustainability Award
• Rental person of the year
• Lifetime achievement Award
For more information, please consult KHL's website.
Participants List
To register to the ERA Convention 2019 and to the European Rental Awards Dinner, please click here.
As every year, members of European national associations members of ERA or of IPAF can benefit from the same rate as ERA members when registering to the Convention.
ASEAMAC and / or ANAPAT members benefit from preferential rates (available at registration).
To register to the ERA Convention 2019 and to the European Rental Awards Dinner, please click here.
As every year, members of European national associations members of ERA or of IPAF can benefit from the same rate as ERA members when registering to the Convention.
ASEAMAC and / or ANAPAT members benefit from preferential rates (available at registration).
(EUR) | |
ERA Members | |
Convention and European Rental Awards Dinner | 450 |
Convention only | 300 |
European Rental Awards Dinner only | 200 |
Non-Members | |
Convention and European Rental Awards Dinner | 900 |
Convention only | 800 |
European Rental Awards Dinner only | 200 |
The attendees to the Convention can benefit from special Convention rates at the Hotel Melia Castilla, Calle del Poeta Joan Maragall, 43, 28020 Madrid, Spain.
Classic Rooms
Please note that the block booking is valid until 14 April 2019. After that date, the hotel will release all unsold rooms and we cannot guarantee that the hotel will still have availability after that date. We therefore encourage you to book your accommodation as quickly as possible.
Classic Rooms
- 180 EUR per room per night (single occupancy), including tax and breakfast;
- 195 EUR per room per night (double occupancy), including tax and breakfast;
- 195 EUR per room per night (single occupancy), including tax and breakfast;
- 210 EUR per room per night (double occupancy), including tax and breakfast;
Please note that the block booking is valid until 14 April 2019. After that date, the hotel will release all unsold rooms and we cannot guarantee that the hotel will still have availability after that date. We therefore encourage you to book your accommodation as quickly as possible.
ERA Convention
“Rental: A Sharing Economy” Madrid – 15 and 16 May 2019 PROGRAMME |
WEDNESDAY – 15 May 2019 | |
08.00 - 14.00 (Hall Patio) |
REGISTRATION |
10.15 - 12.30 |
Tour of the Santiago Bernabéu Stadium (optional, open to participants to the ERA Convention) |
12.30 – 14.00 Exhibition Area (Hall Patio) |
LUNCH BREAK AND TABLE-TOP EXHIBITION |
14.00 - 15.30 Plenary room (Patio 1-2-3) |
PLENARY SESSION
Moderator: Alex Taylor |
15.30 - 16.30 Exhibition Area (Hall Patio) |
COFFEE BREAK AND TABLE-TOP EXHIBITION |
16.30 – 18.00 Plenary room (Patio 1-2-3) |
PLENARY SESSION
Moderator: Alex Taylor |
19.00 - 20.00 Exhibition Area (Hall Patio) |
COCKTAIL AND TABLE-TOP EXHIBITION |
20.00 - 23.00 Plenary room (Patio 1-2-3) |
EUROPEAN RENTAL AWARDS DINNER Moderator: Alex Taylor |
THURSDAY – 16 May 2019 | |
08.30 – 09.00 Plenary room (Patio 1-2-3) |
ERA GENERAL ASSEMBLY including election of the Board of Directors |
09.00 - 10.30 |
WORKSHOP PROMOTION - Is Rental more than Sharing? Room Escudo
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WORKSHOP TECHNICAL - Is Rental more than Sharing in terms of asset management? Room Comendador
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WORKSHOP SUSTAINABILITY - Carbon Footprint of Construction Equipment Room Patio 1
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WORKSHOP FUTURE GROUP – The Rental Branch of the Future Room Doblon
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10.30 - 11.00 Exhibition Area (Hall Patio) |
COFFEE BREAK AND TABLE-TOP EXHIBITION |
11.00 – 12.30 | WORKSHOP PROMOTION – Is Rental more than Sharing? Room Escudo
Moderator: Kris Desmedt, Promotion Committee |
WORKSHOP TECHNICAL - Is rental more than sharing in terms of asset management? Room Comendador
Moderator: Klāvs Otisons, Technical Committee |
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WORKSHOP SUSTAINABILITY - Carbon Footprint of Construction Equipment Room Patio 1
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WORKSHOP FUTURE GROUP – The Rental Branch of the Future Room Doblon
Moderator: Roland Meurs, Future Group |
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12.30 - 13.00 Exhibition Area (Hall Patio) |
COFFEE BREAK AND TABLE-TOP EXHIBITION |
13.00 – 14.00 Plenary room (Patio 2) |
GUEST SPEAKER
Moderator: Alex Taylor |
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14.00-15.30 Exhibition Area (Hall Patio) |
NETWORKING LUNCH AND TABLE-TOP EXHIBITION |
This year, ERA has adopted a paperless approach for the Convention programme, in line with the environmental theme of the conference. The usual paper brochure is replaced with an interactive mobile application, which contains information about the sponsors and exhibitors as well as the full programme of the event.
Here are some reasons to download the app:
• Access the event schedule and customize your agenda with personal appointments
• See all the speakers and, read their bios
• Check out the exhibitors and locate their booths more easily through an interactive map
• Get important updates through notifications
• See who’s attending and share contact information by networking with other attendees
• Participate in voting in workshops and answer a survey at the end of the Convention.
The app is available for Android, iPhones and can be accessed through a web browser too.
Download and install the app from the stores (when accessed from a mobile device): https://crowd.cc/s/2zinq
The web version of the app: https://crowd.cc/eraconvention2019
Scan QR code for direct access or search for “ERA Convention 2019“ in Google or Apple stores :

Contact era@erarental.org if you need assistance with downloading and using the app.
Here are some reasons to download the app:
• Access the event schedule and customize your agenda with personal appointments
• See all the speakers and, read their bios
• Check out the exhibitors and locate their booths more easily through an interactive map
• Get important updates through notifications
• See who’s attending and share contact information by networking with other attendees
• Participate in voting in workshops and answer a survey at the end of the Convention.
The app is available for Android, iPhones and can be accessed through a web browser too.
Download and install the app from the stores (when accessed from a mobile device): https://crowd.cc/s/2zinq
The web version of the app: https://crowd.cc/eraconvention2019
Scan QR code for direct access or search for “ERA Convention 2019“ in Google or Apple stores :

Contact era@erarental.org if you need assistance with downloading and using the app.
Plenary Session - 15 May 2019
- Circular Economy: the Business Agenda - James George, Ellen McArthur Foundation
- Carbon Footprint of Construction Equipment - Martijn in’t Veld and Leonardo Verkooijen, Climate Neutral Group, Marijn Bijleveld, CE Delft
- Sharing and Economy - Marieke Blom, ING
- Investor Perspectives on the Rental Industry - Pietro Sibille, Todor Todorovski and Garrison Taylor, Credit Agricole CIB
- Trends in the European Rental Industry - Michel Petitjean, ERA
Workshop sessions - 16 May 2019
- Promotion Committee Report
- Industry 4.0 and Rental - Omar Achment, Overstory.eco
- Technical Committee Report
- The new ERA TCO Calculator - Gian Luca Benci, Alias
- Sustainability Committee Report
- Carbon Footprint: LCAs and users scenarios - Leonardo Verkooijen, Climate Neutral Group, and Marijn Bijleveld, CE Delft
- Future Group Report
- Presentation of the project "The Rental Branch of the Future"
- The benefits of Telematics for a rental company - Gerdrik Pongers, ZTR
- Summary - Future Group Workshop
- Summary - Sustainability Workshop
- Summary - Promotion Workshop
- Summary - Technical Workshop